Infrastructure Development Redefining Southern Real Estate Market Value

Key pointsOn October 1, 2026, Ho Chi Minh City's Department of Agriculture and Rural Development announced the appointment of Tran Dinh Quan as the Deputy Director of the Land Registration Office. With his previous achievements, Quan is expected to further advance the office's operations. The director has requested that he take responsibility for his new role and actively engage in the work.
Business impactThe new leadership at the Land Registration Office may significantly impact land management and real estate development. Japanese companies need to pay attention to changes in land-related procedures and regulations.

Key pointsDespite rising capital costs, Vietnam's economy continues to grow due to manufacturing expansion, recovery in consumption, and increased foreign direct investment (FDI). Notably, the real estate market in Quang Ninh Province is welcoming new growth opportunities through infrastructure enhancement. By 2026, infrastructure is expected to play a crucial role in the southern industrial real estate sector, promoting regional economic development.
Business impactFor Japanese companies, infrastructure development is a key factor in real estate investment and business expansion. It is essential to monitor local trends to not miss new business opportunities in the southern region.

Key pointsHanoi's GRDP increased by 10.02% year-on-year in Q3 2026, marking the first time it has achieved double-digit growth. The service sector is the main driving force, supported by public investment, industrial production, tourism, and foreign direct investment, accelerating economic growth in Hanoi.
Business impactJapanese companies should assess investment opportunities and timing for market entry in response to Hanoi's economic growth, particularly focusing on business opportunities in the service and tourism sectors.

Key pointsDanish jewelry brand Pandora has opened a factory in Ho Chi Minh City with an investment of $150 million. This factory marks Pandora's first production base in Vietnam, capable of producing 60 million pieces of jewelry annually. It is expected to create approximately 7,000 local jobs, highlighting Vietnam's significance in the production expansion strategies of international companies.
Business impactJapanese companies should learn from Pandora's case the importance of Vietnam's workforce and sustainable production. In particular, environmentally friendly production methods will be a crucial factor in future investment decisions.

Key pointsOn October 1, 2026, Vo Ngoc Tuan, Secretary of the Quang Tri Provincial Party Committee, held an online meeting with local authorities and stakeholders regarding the progress of energy-related projects. The meeting emphasized the goal of commencing commercial operations at the Quang Tri I Thermal Power Plant in October 2026 and called for the formulation of detailed plans based on the project's progress.
Business impactJapanese companies should closely monitor this development and assess its impact on related transactions, contracts, and local operations.

Key pointsAs global competition intensifies, national brand building is closely linked to corporate autonomy, innovation, and the value of local culture. By 2026, 499 products from 227 companies are expected to be recognized as part of Vietnam's national brand.
Business impactJapanese companies are required to enhance their competitiveness by strengthening product development and marketing strategies that incorporate local culture.

Key pointsFilmore Development held a groundbreaking ceremony for SOMA The First in Dong Nai Province. This project aims to provide a living environment focused on healthy living, featuring approximately 1,800 residential units and commercial facilities in two 36-story buildings. The design emphasizes space that supports residents' health, incorporating natural light and greenery.
Business impactJapanese companies should monitor this development and assess its potential impact on related transactions, contracts, and local operations.