Recovery and Development of Vietnam's Tourism Real Estate Market by 2026

Key pointsOn August 26, 2026, the 'Vietnam Tourism Real Estate Forum' will be held in Da Nang to discuss the potential for tourism real estate development. Notably, accommodation in Hanoi is seeing increased demand due to the recovery of tourism, while Hue aims to target the Russian market for heritage tourism and resort development. Plans have also been announced to establish the area as an international center for tourism, resorts, and culture by 2040.
Business impactThe recovery of the tourism industry presents opportunities for Japanese companies in the hospitality and tourism-related sectors. Companies considering investments in the Hue and Da Nang regions need to reassess their strategies in anticipation of increased tourism demand.

Key pointsOn August 26, 2026, Quang Ninh Province announced investments totaling 16 trillion VND for 16 representative projects to celebrate the establishment of the newly formed Quang Ninh City. This is expected to boost regional economic growth.
Business impactFor Japanese companies, the expansion of investments in Quang Ninh Province presents new business opportunities, particularly in infrastructure and services, making it worthwhile to consider entry options.

Key pointsOn August 26, 2026, the Vietnamese stock market saw an overall rise, with the VN-Index increasing by 29.91 points to reach 1,821.32 points. Notably, stocks in the real estate, banking, and securities sectors received strong buying interest, contributing to the rise of key indicators. Foreign investors continue to net buy stocks, particularly those of FPT and TCB.
Business impactThe active stock market may improve the fundraising environment for companies and promote investment activities. It is particularly important for Japanese companies to leverage this trend for fundraising and new investments.

Key pointsDa Nang City will establish a new platform to enhance collaboration among the government, schools, and businesses to address the labor shortage faced by companies. Many businesses have pointed out a significant gap between actual capabilities and qualifications, particularly in the shortage of workers with foreign language skills and specialized expertise. The city aims to develop an information system for the labor market and create educational programs tailored to the needs of companies.
Business impactThis initiative provides new opportunities for Japanese companies to secure talent. As workforce development progresses, especially in IT, AI, and logistics, companies will find it easier to acquire workers with the necessary skills. It is a time to reassess talent strategies.

Key pointsOn August 26, 2026, the topic of logistics digitalization was discussed at the 'Ho Chi Minh City Corporate Legal Management Conference' held in Ho Chi Minh City. Participants explored solutions for cost reduction, expansion of international railway logistics, and the reconstruction of megacity maps. The reduction of logistics costs for seafood and food products was particularly emphasized.
Business impactFor Japanese companies, the digitalization of logistics has the potential to enhance cost efficiency and improve competitiveness. Companies advancing the establishment of international logistics networks should leverage these new technologies to streamline their operations.

Key pointsOn August 26, 2026, Vietnam's Deputy Prime Minister met with leaders from China's Texhong and TCL to confirm their investment plans in Vietnam. Texhong has invested over 18 trillion VND in the past 20 years, becoming the largest textile manufacturer with about 25% market share. Meanwhile, TCL anticipates a revenue of 13.9 trillion VND by 2025 and expressed intentions to expand its investments.
Business impactJapanese companies need to be aware of competition from these Chinese firms and reconsider their strategies, particularly in manufacturing and technology sectors. The transition to environmentally friendly manufacturing processes is essential, making the establishment of sustainable business models crucial.

Key pointsSaigon Co.op has implemented a food traceability system, focusing particularly on high-risk fresh products. Specifically, it will provide information using QR codes for five selected products from five suppliers, allowing consumers to easily verify the origin of the products.
Business impactJapanese companies need to recognize the importance of traceability and consider implementing systems to enhance the transparency of their products. This is especially crucial in the food industry to gain consumer trust.

Key pointsThe National Day holiday in 2026 will span five days from August 29 to September 2, with many travelers expected to use Noi Bai International Airport. To alleviate congestion, the airport is optimizing infrastructure, implementing technology, and increasing staff, anticipating over 125,000 passengers on August 28. Additionally, the number of aircraft takeoff and landing slots will be increased from 42 to 44 to enhance airline operational capacity.
Business impactThese preparations for the National Day holiday are significant for the travel and logistics industries. Japanese companies need to consider appropriate staffing and service enhancements in anticipation of increased travel demand.

Key pointsThe tax authorities in Hanoi have announced the calculation method for personal income tax on real estate transfers. A tax rate of 2% is applied to the transfer price, with exemptions available under certain conditions, including the transfer of a primary residence or property between relatives.
Business impactJapanese companies need to understand the tax risks when employees buy or sell real estate and provide appropriate advice. Particularly, by understanding the exemption conditions, they can help reduce the burden on employees.

Key pointsThe Ho Chi Minh City Tax Office is a national leader in processing value-added tax refunds, handling 29% of refund decisions swiftly through administrative reforms and digitalization. A meeting was held on August 25 to address procedural obstacles and enhance liquidity for businesses. This will enable companies to quickly access reinvestment funds.
Business impactJapanese companies can leverage the expedited refund procedures in Ho Chi Minh City to improve cash flow. In particular, businesses receiving value-added tax refunds should strengthen communication with the tax office to facilitate smoother processes.

Key pointsVietnam's Vietcombank has announced a preferential interest rate program for homebuyers, offering 20 trillion VND in loans at an annual rate of 1%. This program applies to already approved real estate projects, making financing more accessible for many prospective homebuyers.
Business impactThis preferential rate program will help reduce housing costs for employees of Japanese companies. HR departments may find it valuable to utilize this information and consider housing assistance programs for employees.

Key pointsHo Chi Minh City's new development space is bringing dramatic changes to its urban structure, forming new growth poles. The vast urban area of approximately 6,700 square kilometers is home to over 14 million people, and it is expected to leverage its strengths as a center for high-tech production, international deep-sea ports, regional logistics systems, and financial services. The establishment of new urban development laws calls for innovative policies to promote urban growth.
Business impactJapanese companies need to consider regional infrastructure development and the introduction of new business models to capture the new growth opportunities in Ho Chi Minh City. In particular, businesses related to logistics and high-tech industries are expected to see future growth, necessitating early strategic investments.