Vietnam Rises to 52nd in Tourism Development Index

Key pointsVietnam has risen to 52nd place in the World Economic Forum's 2026 Tourism Development Index (TTDI). Notably, its air transport infrastructure ranks 34th globally, contributing to improved tourism competitiveness.
Business impactThe tourism sector is a significant market for Japanese companies, and improvements in air infrastructure may promote an increase in tourists, expanding business opportunities.

Key pointsVietnam's national brand program has played a crucial role in raising corporate brand awareness over its 23 years of implementation. By 2026, 499 products from 227 companies are expected to be certified as national brands. New standards for product development are being advanced, with expectations for improved competitiveness in international markets.
Business impactJapanese companies have the opportunity to strengthen their competitiveness by reviewing their brand strategies in the Vietnamese market and obtaining national brand certification. There is a particular emphasis on improving quality and compliance with international standards.

Key pointsKhanh Hoa Province held a meeting with port companies to outline policies aimed at removing obstacles to the development of logistics and ports. There is a particular need for port expansion and infrastructure development. Companies have strongly requested the simplification of regulations and investment procedures. Despite an increase in cargo volume at Cam Ranh Port, infrastructure shortages are a significant concern.
Business impactJapanese companies need to consider investment opportunities in port development in Khanh Hoa Province. Engaging in the development of logistics infrastructure is expected to facilitate business expansion.

Key pointsThe Vietnamese government aims to achieve an 'investment' rating by 2030, which is expected to reduce funding costs and enhance its international standing. The government is strengthening policies to promote economic growth and attract foreign investment, leading to an anticipated improvement in Vietnam's credit rating.
Business impactFor Japanese companies, an improved credit rating could enhance funding conditions and stabilize the investment environment. Sectors involved in financing should pay close attention to this trend.

Key pointsCompanies such as VinCons, SGC, and VinAlpha aim to gather a total of 200,000 workers as part of Vingroup's construction ecosystem. VinAlpha is recruiting 15,000 drivers, while VinCons currently employs 120,000 workers with plans to increase to 200,000. These companies are involved in various projects including construction, railways, and infrastructure development.
Business impactAmid concerns about labor shortages, Japanese companies need to focus on securing and developing their workforce. Particularly in the construction industry, there is a demand for the introduction of new talent development programs.

Key pointsOn October 5, a discussion meeting regarding the securities law amendment was held in Ho Chi Minh City, organized by the National Assembly's Economic and Finance Committee and the Ministry of Finance. The amendment aims to enhance the transparency of the securities market. The new law seeks to establish a legal foundation to promote the healthy development of the securities market.
Business impactThe improvement of the legal framework for the securities market may enhance investor confidence and improve the fundraising environment for Japanese companies. In particular, companies engaged in securities-related businesses need to prepare for the legal amendments.