Growth Potential in Hanoi's Hotel Industry

Key pointsThe growth of Hanoi's tourism sector is creating new revenue opportunities in the hotel market. In the first half of 2026, Hanoi is expected to welcome over 18 million tourists, with tourism revenue reaching 74.23 trillion VND. The occupancy rate of accommodations is 65.64%, and extending tourists' length of stay is a key challenge. The expansion of the MICE (Meetings, Incentives, Conferences, and Exhibitions) market is particularly anticipated.
Business impactThe increase in tourists is favorable for the hotel industry, but monetization requires boosting the number of stays and actual spending. Japanese companies are encouraged to develop new services and packages targeting the MICE market.

Key pointsOn October 8, 2026, Japan's rating agency R&I upgraded Vietnam's foreign currency issuer rating from BB+ to BBB-, classifying it as investment grade for the first time. This rating reflects the high regard for Vietnam's economic reform program 'Doi Moi 2.0'. R&I notes that government efficiency, private sector promotion, and capital market development enhance the potential for economic growth.
Business impactThe BBB- rating may facilitate Vietnamese companies' access to international capital markets and expand access to long-term funding sources. Companies planning large-scale fundraising will likely be able to secure financing under more competitive conditions.

Key pointsVietnam is advancing large-scale railway projects such as high-speed rail and metro systems, attracting significant attention from domestic and international investors. The International Railway Technology Exhibition VRT&CON 2026, held in Hanoi from October 8 to 10, 2026, featured over 200 companies showcasing railway infrastructure construction technologies, operational management, and information signaling technologies. Notably, the North-South High-Speed Railway project spans 1,541 km with a design speed of 350 km/h, providing substantial opportunities for the development of engineers and accumulation of experience in Vietnam's railway industry.
Business impactFor Japanese companies, the expansion of railway infrastructure signifies new business opportunities. Companies involved in design and construction should strengthen collaboration with local engineers and consider participation in projects. Attention should also be paid to upcoming railway-related bidding information.

Key pointsFrom October 7 to 8, 2026, customs authorities held a training session in Dong Hoi, Quang Tri Province, focusing on methods and skills for identifying drug crimes. The training aims to strengthen control over drug-related offenses and promote international cooperation. Customs is intensifying efforts towards achieving drug-free cities.
Business impactJapanese companies need to review compliance in their logistics sectors and enhance risk management related to drug issues in response to stricter customs regulations. Compliance with laws and regulations is particularly crucial in import and export operations.

Key pointsOn October 8, 2026, the 3rd Hanoi Economic Forum (CEF III) emphasized that high-quality talent is a direct driver of productivity improvement, innovation, and competitiveness for companies. Sustainable development is positioned as a new growth factor, necessitating a focus on talent development by businesses.
Business impactJapanese companies should reassess their strategies for securing and developing high-quality talent and invest to maintain competitiveness. In particular, the human resources management sector is expected to strengthen talent development programs.

Key pointsAeon Hải Dương, the 10th shopping center of Aeon in Vietnam, opened on October 3, 2026, covering approximately 38,100 square meters with three floors featuring grocery, dining, and entertainment areas. It recorded over 200,000 visitors in the first five days, aiming to provide a modern shopping experience to the local community. Daisuke Tezuka, a representative of Aeon, expressed intentions to contribute to the prosperity of the local community.
Business impactFor Japanese companies, Aeon's expansion serves as a successful example of the Japanese business model in the Vietnamese market, providing insights for future investment strategies and partnership formations.

Key pointsOn October 8, 2026, Ho Chi Minh City will host the '15-Year Supply and Demand Connection' event, showcasing efforts to strengthen the connection between manufacturing and markets. Over 2,000 companies will participate, presenting products from 45 provinces and facilitating B2B connections. Companies will be required to meet quality standards as part of new initiatives aimed at building sustainable supply chains.
Business impactJapanese companies need to focus on quality management and strengthening supply chains while advancing product development tailored to local market needs. A product strategy that considers sustainability will be particularly important.

Key pointsIn the first nine months of 2026, Vietnam's economy has maintained strong growth, but the average Consumer Price Index (CPI) has risen by 4.52%, limiting price management options. Economic expert Ngô Trí Long has pointed out that managing inflation is becoming increasingly challenging. New strategies will be needed to maintain macroeconomic stability while controlling inflation.
Business impactJapanese companies must consider the impact of rising prices on costs and reassess their pricing strategies and cost management. It is crucial to reflect the effects of inflation in product pricing and procurement strategies.

Key pointsIn a 2026 survey, Vinpearl was selected as the most popular large company, while Viettel IDC topped the small and medium-sized enterprise sector, revealing trends in workers' company preferences.
Business impactJapanese companies need to understand workers' company preferences and revise their strategies to secure talented personnel by providing attractive workplace environments.