Promoting Vietnamese Cuisine in High-End Restaurants

Key pointsVietnam's high-end cuisine is shifting towards emphasizing local ingredients and conveying regional stories through experiences. Award-winning dishes from international culinary competitions are being restructured with modern techniques while retaining traditional elements. According to surveys, 95% of restaurants recognize a growing demand for local cuisine, and the trend of sourcing ingredients locally is advancing.
Business impactJapanese companies should monitor this trend and assess its impact on relevant transactions, contracts, and local operations.

Key pointsThe Ministry of Industry in Vietnam has proposed separating the State-owned Power Transmission Company (EVNNPT) from the State-owned Electricity Group (EVN) as part of the restructuring of the electricity market. This separation aims to promote competition in the electricity market and ensure the stability of power supply. Currently, EVNNPT operates under EVN with independent accounting, but post-separation, more transparent operations are expected.
Business impactIf this proposal is realized, Japanese companies may experience smoother business operations due to improved stability in power supply. Companies involved in energy-related investments and contracts should closely monitor this development.

Key pointsBehind the high voltage power lines spread across Vietnam is EVNNPT (the state-owned power transmission company), which manages assets exceeding 100 trillion VND and generates approximately 1 billion USD in annual revenue. By the end of 2025, EVNNPT will manage 33,300 km of power lines and 217 substations, with 13,720 poles installed for 500kV lines. This positions the company as the largest power transmission system operator in Southeast Asia.
Business impactFor Japanese companies, the growth of EVNNPT indicates the stability of power infrastructure, serving as an important indicator when considering future investment opportunities. In particular, the stability of power supply is essential for the manufacturing and service sectors, which may necessitate a review of power costs.

Key pointsIn Phu Quoc, construction is underway for a 10-lane traffic axis (ĐT.975) and the first lightweight urban railway (LRT) in preparation for the APEC Leaders' Meeting in 2027. Approximately 7,700 workers are continuing construction despite adverse weather conditions. These infrastructure developments are expected to serve as a cultural symbol for APEC.
Business impactJapanese companies may have increased opportunities to participate in infrastructure-related projects, particularly in the construction and logistics sectors.

Key pointsOn October 8, 2026, the Vietnam Quality Products Association held the 30th Anniversary Festival of Vietnam Quality Products in Ho Chi Minh City, themed 'Pride and Heritage'. Over 580 companies were recognized as Vietnam Quality Products for 2026. After 30 years, there are expectations for Vietnamese quality products to advance to a new stage.
Business impactThis event serves as an opportunity for Japanese companies to reaffirm the importance of brand strength and quality management in the Vietnamese market. Particularly, as product quality improvement directly correlates with competitiveness, quality management departments need to closely monitor this trend.

Key pointsOn October 8, 2026, the 22nd Vietnam Traditional Craft Fair, organized by the Ministry of Agriculture and Rural Development, opened in Hanoi. The event promotes agricultural tourism and showcases traditional crafts, providing participants with opportunities to present local specialties. Concurrently, agricultural tourism events are also held, aiming to invigorate the local economy.
Business impactFor Japanese companies, collaboration with local specialties and traditional crafts can create marketing strategies and new business opportunities. Particularly, companies involved in tourism and regional development should participate in such events to expand their networks.

Key pointsBW Industrial is planning an IPO in Vietnam by 2027 and is accelerating preparations for this initiative. This plan is set against the backdrop of rising demand for factories and warehouses in Vietnam as manufacturers diversify their supply chains away from China.
Business impactThis could create new investment opportunities for Japanese companies in the Vietnamese market, particularly for those in the manufacturing and logistics sectors, who should closely monitor BW Industrial's developments.

Key pointsThe Ministry of Finance of Vietnam announced that on October 8, 2026, the credit rating agency Rating and Investment Information, Inc. (R&I) upgraded Vietnam's foreign currency issuer rating from BB+ to BBB-. This upgrade grants Vietnam an investment-grade rating, which is expected to increase interest from domestic and international investors.
Business impactThe improved credit rating may lead to lower financing costs and enhanced investment attractiveness for Japanese companies considering investments in the Vietnamese market. In particular, the financial sector will need to seek new investment opportunities.

Key pointsOn October 8, 2026, Lam Dong Province held a commercial collaboration meeting to promote investment, trade, and tourism with South Korean companies. The Deputy Governor emphasized the strengthening of relations with South Korea, particularly highlighting cooperation opportunities in agriculture and tourism. Lam Dong Province aims to prioritize attracting projects with modern technology from 2026 to 2030.
Business impactStrengthening collaboration with South Korean companies presents new business opportunities for Japanese firms. Particularly, increased cooperation in agriculture and tourism will create more mutually beneficial opportunities.

Key pointsOn October 8, 2026, during a regular press conference on the socio-economic situation in Ho Chi Minh City, the Department of Construction reported that flooding levels on many roads have increased compared to the previous year. It was noted that the depth and duration of flooding, as well as drainage speed, vary with rainfall and tide levels. Areas severely affected by flooding include Phan Huy Ich Street in Tan Son District and Quoc Hung Street in An Cuong District, which are set to receive priority measures. The city plans to complete flood mitigation projects by November 2026.
Business impactThe increase in flooding may impact logistics and business operations for Japanese companies. Particularly in frequently flooded areas, businesses may need to reassess operations and strengthen drainage measures. Companies should develop business plans that consider flood risks.