Challenges in Attracting Technology Companies to Ho Chi Minh City

Key pointsAmong ten notable young investors in Vietnam's stock market, five aged 23 to 25 hold a total of over 25 trillion VND in stocks. Notably, Ho Huy Anh, daughter of the chairman of Techcombank, possesses assets worth 11.5 trillion VND, making her the wealthiest among the group. Other young investors have also built substantial wealth through shares in their parents' companies. These individuals are establishing themselves as the next generation of business leaders.
Business impactThe rise of young investors in Vietnam may influence future market changes and consumer trends for Japanese companies. It is essential to observe how these next-generation leaders manage their businesses and reconsider business strategies accordingly.

Key pointsHo Chi Minh City needs not only preferential policies but also the development of an industrial support ecosystem and domestic supply chains to attract large-scale high-tech projects. Companies are struggling to find high-quality technology suppliers, which poses a barrier to investment.
Business impactJapanese companies considering business expansion in Ho Chi Minh City will need to strengthen collaboration with local suppliers and work towards building an ecosystem, with a particular focus on securing technology suppliers.

Key pointsOn August 29, 2026, CHUNGYONG23 Corp. opened the 'CHUNGYONG23 Global Digital Trade & Investment Hub' in Ho Chi Minh City as part of the 'Vietnam-Korea Trade Promotion Day.' This center, supported by Arobid.com and in collaboration with the Singapore AI Association, aims to expand international business connections in B2B e-commerce. A digital trade exhibition between Vietnam and Korea is also planned for 2026-2027.
Business impactJapanese companies should monitor this development and assess its implications for related transactions, contracts, and local operations.

Key pointsAhead of the September 2 holiday in 2026, four bus companies in Can Tho City have raised their fares, with the highest increase reaching approximately 40%. Mỹ Duyên Company has raised fares by 35% to 38.89%. This significant fare increase is expected to impact users of long-distance buses from Can Tho City.
Business impactJapanese companies need to consider the impact of fare increases on logistics costs and review their transportation planning and cost management. Flexible logistics strategies that respond to demand during the holiday period will be essential.

Key pointsVietnam's Resolution No. 21 aims to make the land price evaluation mechanism public and transparent based on data and scientific methods. This resolution seeks to strengthen the connection between land data and related databases to suppress price manipulation and false price formation. It also indicates a policy to minimize land subdivision and sales in urban areas, which is expected to significantly impact land transactions and development methods.
Business impactFor Japanese companies, the improvement of land price transparency is a crucial factor in investment planning and real estate development. In particular, clearer land evaluation standards may facilitate cost forecasting and risk management, potentially enhancing operational efficiency.

Key pointsOn the first day of the September 2 holiday in 2026, commercial facilities and supermarkets in Ho Chi Minh City were bustling with families, and discounted products were prominent. Emart, in particular, had a plentiful supply of fruits with discounts ranging from 10% to 20%. Many households focused their shopping on groceries, showing a tendency to prioritize discounted items. A significant number of families spent the holiday at home, shopping in preparation for meals.
Business impactJapanese companies should closely monitor consumer trends in Ho Chi Minh City and adjust their inventory management and promotional strategies to align with the increased demand for groceries and daily necessities. Attracting consumer interest through discounts and special campaigns will be crucial.

Key pointsShark Le Phu An's company has commenced construction on three projects totaling approximately 11 trillion VND at the South Tan Binh Industrial Park in Da Nang. This will establish a 346-hectare industrial park, with the first factory expected to be operational by 2027. Da Nang City aims to support the project's progress and create local employment opportunities.
Business impactJapanese companies should monitor this development and assess its implications for related transactions, contracts, and local operations.