Việt Nam - Campuchia dự kiến nâng thương mại lên 20 tỷ USD

Japanese business summary. Read the original source for the source language.

Key pointsベトナムとカンボジアは、貿易額を200億ドルに引き上げることを目指しています。両国の首相は、貿易障壁を取り除き、生産の連携を強化する必要性を強調しました。2026年の最初の8ヶ月で、両国の貿易額は87億ドルに達しています。
Business impact日本企業は、カンボジア市場への進出を検討する際、両国の貿易関係の強化を活用し、製造や物流の連携を強化することが重要です。

Key pointsAs competition based on data, technology, and differentiation capabilities intensifies, Vietnamese companies need to view brand building not just as advertising but as a strategic necessity. This approach is essential for increasing added value and strengthening market position. It is also important to reflect the voices of businesses in policy formation, and VCCI has established a national innovation entrepreneur council to contribute to the development of Vietnamese entrepreneurs.
Business impactJapanese companies should consider developing brand strategies utilizing AI technology, particularly in the marketing department, which needs to understand market demands through data analysis and implement measures to enhance competitiveness.

Key pointsOn October 9, 2026, a seminar co-hosted by the Ministry of Agriculture and Rural Development and the 'Thuy Chieu' newspaper was held in Ho Chi Minh City to discuss the establishment of a brand for Vietnam's Robusta coffee. Vietnam produces a large quantity of Robusta coffee and is working on improving quality standards, but lacks brand strength. Experts point out that to enhance export value, it is necessary to focus on quality improvement and value addition rather than just increasing production volume. Although coffee export value is expected to reach $8.92 billion by 2025, income has decreased despite an increase in export volume in the first eight months of 2026. To address this, the establishment of an ecosystem across the industry is required.
Business impactFor Japanese companies, changes in the Vietnamese Robusta coffee market present an opportunity to reassess quality improvement and branding strategies. In particular, exporters need to advance product development in response to new market demands and enhance their competitiveness.

Key pointsOn October 9, 2026, at a seminar in Nha Trang, EVNGENCO1 expressed its commitment to implementing innovations aimed at improving productivity. The seminar showcased specific examples of data management and technological innovations utilizing AI, emphasizing the need for an environment where all employees can contribute to innovation.
Business impactThis initiative may contribute to productivity enhancement and cost reduction for Japanese companies. Investment in technological innovation and human resource development is particularly important.

Key pointsOn October 9, 2026, a training session on drug prevention was held in Lao Bao, Quang Tri Province, organized by the Customs Investigation Bureau. Approximately 250 participants attended, aiming to deepen their legal knowledge regarding the identification and prevention of drug crimes, with a particular emphasis on the importance of preventing drug smuggling in the Lao Bao border area.
Business impactThis training is crucial for companies engaged in import and export operations from the perspective of legal compliance and risk management. A deeper understanding of drug-related regulations is particularly required.

Key pointsIn 2026, Vietnam will strengthen commercial promotion activities aimed at enhancing the value of agricultural products. This will involve collaboration among manufacturers, distributors, supermarkets, and e-commerce platforms, utilizing QR codes for information dissemination. This is expected to enhance direct consumer engagement.
Business impactJapanese companies need to diversify distribution channels to seize opportunities in Vietnam's agricultural product market. It is particularly important to strengthen digital marketing strategies and increase touchpoints with consumers.

Key pointsOn October 9, 2026, in Hanoi, the Ministry of Industry and Trade of Vietnam and Procter & Gamble (P&G) signed a memorandum of cooperation regarding measures against counterfeits and the protection of intellectual property rights. This initiative aims to protect consumers from advanced technological fraud, including the prevention of online scams disguised as fake recalls or refunds. Legal measures against the production and sale of counterfeit food are also expected to be strengthened.
Business impactJapanese companies can expect improved measures against product imitation due to enhanced intellectual property protection. It is essential to strengthen the management of trademarks and patents and implement measures to prevent losses from counterfeits.

Key pointsVinFast plans to invest over $1 billion in fixed assets by 2026, primarily for factory expansion in India and Indonesia. The company aims to deliver 300,000 electric vehicles and 1 million electric motorcycles globally, intending to enhance its global production capacity.
Business impactThis investment highlights trends in India and Indonesia, important markets for Japanese companies, necessitating a review of market strategies amid increasing competition.

Key pointsStarting October 10, 2026, Ho Chi Minh City will change traffic rules due to the construction of Metro Line 2 (Ben Thanh - Tham Luong). Changes will particularly affect the city center, Binh Hien, and Chuong Chinh areas, potentially impacting commuting hours. New routes will be established to ensure smoother traffic flow, and the city encourages drivers to choose appropriate routes for safety.
Business impactJapanese companies need to pay attention to traffic conditions in Ho Chi Minh City, as changes may affect commuting and logistics, necessitating a review of business plans.