Shinhan Vietnam Predicts 56% Profit Increase for Hoa Phat

Key pointsShinhan Securities Vietnam forecasts that Hoa Phat's revenue will exceed 210 trillion VND in 2026, with post-tax profit surpassing 24 trillion VND. Key factors include increased HRC production due to enhanced capacity at Dung Quat 2, recovery in domestic steel demand, and the impact of trade defense measures.
Business impactThis forecast suggests business opportunities for Japanese companies dealing with Hoa Phat, indicating a need to reassess the steel supply chain in response to rising demand.

Key pointsVietnam's digital economy is expected to account for 14.02% of GDP by 2025, generating approximately $72.1 billion in value, making it a significant growth engine. There is a demand for value creation through data utilization and active participation of women, along with the need for institutional and resource support. These elements are essential for promoting the growth of the digital economy.
Business impactJapanese companies should focus on data utilization and promoting women's employment in line with the growth of the digital economy. In particular, the IT and HR departments should consider new strategies.

Key pointsOn August 24, 2026, the VN-Index increased by 20.66 points (+1.17%) to reach 1,788.78 points. The market saw 199 stocks rise, 115 stocks fall, and 59 stocks maintain their reference prices. Liquidity also improved, with foreign investors recording a net purchase of 176 billion VND. The revitalization of the stock market is a positive sign for the recovery of the Vietnamese economy.
Business impactJapanese companies need to monitor the stock trends in the Vietnamese market and reconsider their investment strategies. In particular, the improvement in liquidity suggests new investment opportunities, making participation in the capital market worth considering.

Key pointsOn August 24, 2026, in Ambin City, Hanoi's Department of Industry and Trade launched a focused promotion program themed 'Smart Shopping - Digital Connection'. This program aims to stimulate consumption and support economic growth in Hanoi, with nighttime promotions planned at over 1,000 sales points.
Business impactThis promotion may present new business opportunities for Japanese companies, particularly those in retail and services, which will need to reassess their strategies to enhance consumer purchasing motivation.

Key pointsWith a significant increase in special consumption tax on tobacco starting in 2027, the distribution of illegal tobacco is expected to rise, potentially resulting in a loss of about 20 trillion VND in annual tax revenue. This may lead to increased public health impacts and a greater burden on law enforcement. Recently, around 15,000 boxes of illegal tobacco were seized in Can Tho.
Business impactCompanies in the tobacco industry are required to strengthen monitoring of illegal distribution and ensure compliance with regulations. Additionally, they need to consider the impacts of tax reforms and implement appropriate measures.

Japanese business summary. Read the original source for the source language.

Key pointsバクニン省は、中国での投資促進セミナーを開催し、同省の投資機会を紹介しました。特に、半導体やAI分野での高技術プロジェクトへの投資を呼びかけています。
Business impact日本企業は、バクニン省の投資機会を活用し、特に高技術分野でのパートナーシップを模索することが重要です。

Key pointsFrom August 29 to September 2, 2026, Hanoi will provide free bus and two urban railway services to celebrate National Day. This initiative aims to support daily commuting and enhance convenience for tourists. Buses will operate from 4:30 AM to 10:30 PM, and trains from 5:30 AM to 10:00 PM, with 42 additional buses prepared for expected congestion.
Business impactThis measure presents a significant opportunity for the tourism and transportation sectors. With an anticipated increase in tourists, related businesses should consider expanding services and promotional activities.

Key pointsThe office market in Hanoi is experiencing a shift towards multipolarity, with new supply concentrated in areas away from the city center. Notably, the supply of Class A offices in the central area is decreasing, prompting companies to reassess their office selection strategies to adapt to the labor market.
Business impactJapanese companies need to prioritize cost and environmental considerations in their office selection, particularly by reevaluating the location strategy for new offices.