New Guidelines for Personal Income Tax in E-commerce

Key pointsBehind national economic growth lies the presence of large enterprises that drive industries. In Vietnam, companies such as Viettel, Vingroup, Techcombank, and Vinamilk may play this role. These companies are positioned as strategic assets of the country and require support to enhance their competitiveness in international markets. Successful countries actively formulate policies to promote corporate growth.
Business impactJapanese companies may expand business opportunities by supporting the growth of Vietnam's state-owned enterprises. It is particularly important to advance partnerships with companies that possess technology and resources.

Key pointsThe tax authority for e-commerce has issued guidelines for administrators of e-commerce platforms on how individual entrepreneurs can temporarily pay personal income tax. This allows businesses to utilize a simplified tax method, streamlining tax procedures.
Business impactJapanese companies are required to strengthen tax compliance in e-commerce and establish appropriate tax payment procedures based on the new guidelines.

Key pointsIn the third quarter of 2026, Vietnam's economy shows strong signs of growth, particularly with the digital economy potentially becoming a new driving force. Many key industries are recording high growth rates compared to the same period last year, laying the groundwork for achieving double-digit growth targets.
Business impactJapanese companies should view the growth of the digital economy as a business opportunity and consider investments related to IT and digital services.

Key pointsVietnamese government bonds are insulated from selling pressure in overseas markets because domestic investors hold nearly all of them. The foreign investor ownership rate is less than 1%, with domestic insurance companies and banks holding the majority. This contributes to the stability of Vietnam's bond market.
Business impactJapanese companies need to reconsider their fundraising and investment strategies in light of the stability of Vietnam's bond market. It is particularly important to monitor domestic market trends and consider timely investments.

Key pointsThe Ben Luc - Long Thanh Highway is 57.8km long and is located approximately 16km from Long Thanh Airport. Construction is about 99.3% complete, with full opening scheduled by September 30, 2026. The project includes financing from the Asian Development Bank (ADB) and the Japan International Cooperation Agency (JICA). Once completed, it will serve as a crucial transport route connecting the western region to Long Thanh Airport without passing through downtown Ho Chi Minh City. Additionally, an expansion project for the TP.HCM - Long Thanh Highway is underway.
Business impactThe opening of this highway is expected to improve logistics efficiency for Japanese companies and enhance access to Long Thanh Airport, leading to reduced transportation costs. This infrastructure development is particularly significant for the manufacturing and import-export sectors.

Key pointsChinese retail chain Ohmee has opened its first store in Vietnam at Petrolimex but has ended contracts with 606 stores due to an investigation by Chinese authorities regarding food safety issues. Ohmee is advancing its international expansion in the Vietnamese market, currently operating 35 stores. The newly opened store is located within a gas station, allowing customers to purchase convenient items while refueling.
Business impactJapanese companies need to closely monitor the trends of emerging firms like Ohmee. It is crucial to deepen understanding of relevant regulations, particularly regarding risk management in franchise models and compliance with food safety standards.

Key pointsHo Chi Minh City is considering a new resolution to allow companies in industrial parks and high-tech zones to engage in direct power trading. This system will enable direct contracts between renewable energy power plants and large power consumers, promoting the use of sustainable energy. Currently, regulations limit this to large customers, excluding small and medium-sized enterprises. The new proposal aims to broaden the scope of power consumers and include power supply from LNG power plants, which is expected to diversify the energy supply in Ho Chi Minh City.
Business impactThis new system could contribute to energy cost reductions and the establishment of sustainable business models for Japanese companies. Increasing options for power supply is a significant advantage, especially as there is a growing demand for the use of clean energy to meet environmental standards.

Key pointsThree ongoing BT projects in Khanh Hoa Province are facing delays due to legal procedures and land issues related to fund recovery. The recovery of funds using land from the former Nha Trang Airport is a significant challenge affecting project progress. The government is introducing new policies to resolve these issues and is engaging in dialogue with stakeholders.
Business impactJapanese companies involved in projects in Khanh Hoa Province need to stay updated on the latest information regarding land use and fund recovery procedures and consider appropriate responses. It is particularly important to monitor the progress of legal procedures and understand factors that may impact project advancement.