Entering the Vietnamese Real Estate Market: New Trends and Opportunities

Key pointsAI technology is transforming how companies operate and compete, necessitating Vietnamese entrepreneurs to refresh their management thinking and reorganize their operations. Le Hung Quon, President of FPT Digital, emphasizes that the introduction of AI should start from business challenges rather than merely adding technology. By leveraging AI, companies can achieve quicker decision-making and operational efficiency, but managers must understand the limitations of technology and recognize the importance of human judgment.
Business impactJapanese companies are required to review their entire business processes when implementing AI technology, rather than just adding new technology. Efforts towards operational efficiency and the development of new business models are particularly important.

Key pointsThe residential real estate sector is gaining attention in the Asia-Pacific region, particularly with the popularity of rental housing and long-stay residential models. The market is shifting from sales to ownership and operation, making the choice of market entry methods crucial as part of investment strategies. According to Savills, there are different investment opportunities across regions, with methods such as asset conversion, new development, and M&A being considered. In Vietnam, demand for rentals is increasing in Ho Chi Minh City and Hanoi, with Ho Chi Minh City seeing a service apartment occupancy rate reaching 84%.
Business impactJapanese companies need to focus on the development and operation of rental models in response to the growth of Vietnam's residential real estate market. Investment strategies must consider operational capabilities and legal frameworks.

Key pointsIn the Long Thanh International Airport construction project, it is crucial to establish funding conditions and expedite the allocation of funds. The project aims to commence airport operations in 2026, requiring continuous construction and quality assurance. Commercial operations are expected to begin by the end of the year.
Business impactFor Japanese companies, the opening of Long Thanh International Airport will enhance logistics and transportation efficiency, positively impacting business development in the Vietnamese market. Companies involved in import and export operations need to prepare for the upcoming launch.

Key pointsOn October 12, 2026, in Hanoi, Vietnam's Minister of Finance Nguyen Van Tuan and Luxembourg's Minister of Finance Pierre Gramegna signed a memorandum to enhance cooperation in green finance and capital markets. The two countries aim to promote capital inflow from Luxembourg to Vietnam.
Business impactThis cooperation offers new funding opportunities for Japanese companies, particularly in the field of green finance, which will be a crucial element for businesses seeking sustainable business models.

Key pointsOn October 12, 2026, the Quang Tri Provincial People's Committee held a conference with over 250 representatives from businesses and investors. The province aims to fully utilize the central government's budget to develop economic corridors and announced specific measures for the development of the tourism industry.
Business impactQuang Tri Province's initiatives provide new investment opportunities for Japanese companies, especially in tourism and energy projects, which will be key drivers for future growth.

Key pointsIn Ho Chi Minh City, land clearance is progressing for two important projects scheduled to start this year: the Ho Chi Minh City-Moc Bai Expressway and the Ben Luc-Long Thanh Expressway intersection. Notably, land clearance for the Ho Chi Minh City-Moc Bai Expressway has reached 99%, affecting approximately 217.65 hectares of land. This is expected to significantly improve regional transportation infrastructure.
Business impactThe progress in land clearance will have a direct impact on logistics and project timelines for Japanese companies. Quick responses will be particularly necessary in the construction industry and related supply chains.

Key pointsNguyen Thi Nga, Chairwoman of BRG Group and a Labor Hero, was recognized as the Outstanding Vietnamese Entrepreneur of 2026. She has contributed to enhancing the capabilities of Vietnamese enterprises by incorporating international standards and establishing long-term business strategies. Under her leadership, BRG Group is expanding its market and aiming for sustainable growth.
Business impactNguyen Thi Nga's award highlights investment opportunities for Japanese companies in the Vietnamese market. As the adoption of business models incorporating international standards becomes essential, Japanese firms can enhance their competitiveness by referencing her strategies.