Creating an Era of Leap and Forming a Self-Reliant Economy

Key pointsResolution No. 19-NQ/TW marks a strategic turning point defining Vietnam's new development model, with a long-term vision towards 2045 and 2130.
Business impactThis new model presents new business opportunities for Japanese companies, particularly for those aiming for sustainable growth, which must respond swiftly to policy changes.

Key pointsVietnam has expressed its intention to enhance its role as an economic bridge between Russia and ASEAN. By 2026, trade between Russia and ASEAN is expected to reach $21 billion, with Vietnam accounting for about a quarter of that. Notably, Russia's Far East region is seen as a crucial hub for access to the ASEAN market. Vietnam is planning to explore new trade and investment partnerships while promoting logistics and technological cooperation.
Business impactJapanese companies should closely monitor the progress of economic collaboration between Russia and ASEAN, particularly considering investment opportunities in the energy and high-tech sectors. It is essential to reassess strategies for entering new markets.

Key pointsAs of August 28, 2026, Vingroup's (VIC) market capitalization reached approximately 1,830 trillion dong, marking an increase of about 525 trillion dong (around 20 billion USD) since the beginning of the year. This increase surpasses the current market capitalization of Vietcombank, positioning Vingroup as the third-largest entity if considered independently. Vingroup aims for revenues of approximately 331,800 trillion dong in 2025 and 485,000 trillion dong in 2026.
Business impactVingroup's growth is a significant indicator for related companies and investors. In particular, Japanese companies need to explore new business opportunities through transactions and partnerships with Vingroup.

Key pointsOn the final day of the national holiday on September 2, 2026, commercial facilities and cafes in Ho Chi Minh City were bustling with customers enjoying shopping and dining. Many retailers launched promotions aligned with the holiday, focusing particularly on discounts for essential goods. Families and friends were seen going out together, engaging in activities that combined shopping and leisure. Retailers are preparing for the upcoming year-end shopping season.
Business impactJapanese companies need to monitor consumer trends in Ho Chi Minh City and reassess their marketing strategies for the year-end sales period. Promotions timed to coincide with the increased demand for essential goods will be particularly effective.

Key pointsThe Vietnamese embassy will showcase specialty coffee and halal products at an international trade fair in Mozambique. This initiative aims to increase connections with importers and distributors in Mozambique and surrounding regions, strengthening economic ties. Additionally, an agreement on cooperation in the education sector between Vietnam and Mozambique has been signed.
Business impactThis event presents new market development opportunities for Vietnamese companies. In particular, Japanese companies involved in the coffee business should consider entering the Mozambique market.

Key pointsIn the traditional lantern village of HCMC, artisans are diligently crafting lanterns for the Mid-Autumn Festival despite the September 2 holiday. The market is flooded with inexpensive industrial products, but artisans continue to strive to preserve traditional culture. The prices of lanterns have decreased due to competition, leading to stagnant incomes for workers.
Business impactJapanese companies can monitor trends in Vietnam's traditional handicraft market and leverage an understanding of cultural value in their marketing strategies.

Key pointsPYN Elite analyzed the reasons behind the slowing stock price growth despite increasing profits among Vietnamese companies. It pointed out that liquidity constraints are hindering stock price increases and reported a recent recovery in NAV (Net Asset Value), although performance since the beginning of the year remains negative. Notably, the rise in DRAM prices is impacting the trade balance.
Business impactJapanese companies need to pay attention to liquidity and stock price trends in the Vietnamese market and reconsider their investment strategies, particularly as costs related to semiconductors like DRAM may have significant effects, making supply chain management crucial.

Key pointsThung Nguyen Legend is celebrating its 30th anniversary and accelerating its store expansion in the U.S. and China. By August 2026, it plans to open two new stores in Frisco and Garland, Texas, bringing its total in the U.S. to 20. Additionally, it will establish three new stores in China, reaching over 30 locations in total. This aims to promote Vietnamese coffee culture internationally, with CNN recognizing its E-Coffee as part of a strategy to spread Vietnamese coffee culture worldwide. Furthermore, in July 2026, it was selected as one of the 'Top 10 Trusted Brands in Asia' at the Vietnam-Asia Economic Cooperation Forum.
Business impactThis movement presents significant opportunities for Vietnam's coffee industry. Japanese companies should take inspiration from Thung Nguyen Legend's success and reconsider strategies for promoting Vietnamese culture and products in international markets. Emphasizing cultural elements in marketing and branding strategies will be particularly important.

Key pointsSamsung Electronics has announced plans to introduce 1,612 new production devices at its semiconductor factory currently under construction in Thai Nguyen. This is expected to foster the development of the semiconductor ecosystem in Vietnam. All new equipment will be sourced from South Korea, with a total weight anticipated to reach approximately 2,000 tons.
Business impactJapanese companies need to closely monitor Samsung's developments and explore new business opportunities within the semiconductor-related supply chain. In particular, there may be an increase in opportunities for parts supply and manufacturing collaboration.