Vietnam Household Deposits Exceed 1,120 Trillion Dong

Key pointsThe Ministry of Finance of Vietnam announced its engagement with international investors. This initiative aims to communicate Vietnam's economic conditions and fiscal policies to both domestic and foreign investors without issuing government bonds. The ministry seeks to enhance information provision to improve international credit ratings and boost investor confidence.
Business impactThis activity is significant for Japanese companies, as it may impact fundraising and investment strategies. Building relationships with international investors is crucial for future capital inflows and requires close attention.

Key pointsVietnam's household deposit balance reached 1,120 trillion dong (approximately 6.79 trillion yen) by the end of July 2026, marking a nearly 9% increase compared to the end of the previous year. This increase is influenced by persistently high deposit interest rates, drawing attention to the impact on the stock and real estate markets. Notably, the trend of personal funds moving towards bank deposits signals a conservative shift in household asset choices.
Business impactFor Japanese companies, trends in household deposits serve as an indicator of consumer sentiment. A strong inclination towards saving may suppress personal consumption, potentially affecting businesses in retail and consumer goods. Additionally, the cost of funding and interest rate trends in the banking sector will be crucial factors in investment decisions.

Key pointsAt the 14th Central Committee's 3rd meeting held on July 28, 2026, the need to utilize culture for the development of Vietnam as a maritime nation was emphasized. The aim is to leverage the ecosystem of marine heritage as a tourism resource to develop Vietnam's marine tourism. A policy has been outlined to manage the marine environment using science and technology for sustainable development.
Business impactThe development of marine tourism presents new business opportunities for Japanese companies engaged in the tourism industry, particularly in the development of tourism plans that utilize culture and heritage.

Key pointsVietnam's textile industry continues to grow, but pressures from pricing, delivery times, and tariff policies are increasing. Companies are striving to enhance productivity, reduce costs, and strengthen exports. In 2025, Vinatex's revenue increased by 8.3% year-on-year, with pre-tax profits rising by 39.3%. Notably, the textile sector recorded a 18.8% increase in sales, with profits tripling.
Business impactAs competition intensifies in the textile industry, Japanese companies need to focus on cost management and improving production efficiency, particularly in optimizing raw material procurement and logistics.

Key pointsIn the Vietnam stock market, selling pressure intensified in the afternoon due to the rebalancing of foreign ETFs, culminating just before the market close. As a result, the stock prices of major blue-chip companies experienced significant fluctuations, and trading volume reached its highest level in the past four months. There is growing caution among market participants regarding ETF rebalancing, highlighting issues with supply and demand management.
Business impactFor Japanese companies, the increased liquidity in the stock market is a factor that affects the fundraising environment. It is important to monitor future ETF rebalancing trends and deepen understanding of price movements of the relevant stocks.

Key pointsVingroup has announced the second phase of the 'Vì tương lai xanh' program to support green transformation in the transportation sector in line with government policies. The program offers discounts of up to 9% to encourage the transition from gasoline vehicles to electric vehicles, with special discounts for popular models and free charging at charging stations. Additionally, a special program is available for drivers, sharing 100% of the first year's earnings.
Business impactThis program presents an opportunity for Japanese companies to enter the electric vehicle market and promote sustainable transportation solutions. It is particularly valuable for logistics and transportation sectors to consider the adoption of electric vehicles.

Key pointsTechcombank announced a new asset management solution called 'Techcom Wealth' on September 19. This initiative focuses on intergenerational asset transfer and asset preservation, driven by the expansion of the affluent class in the Vietnamese economy. The increase in wealthy individuals, particularly in urban areas, has led to a rising demand for asset management services, prompting the bank to strengthen its specialized departments.
Business impactFor Japanese companies, Techcombank's new service expands options for asset management and becomes a crucial factor when considering asset formation and succession planning in the local market. The advancement of local asset management may enhance the investment environment and potentially offer new opportunities for Japanese individual investors.