Original title: Anh hùng Lao động Thái Hương: Thương hiệu quốc gia là đòn bẩy chiến lược Japanese title: タイ・フオン氏が語る国のブランド戦略
規制・政策投資・FDI
Key pointsMs. Thai Phuong stated that Vietnam's national brand should be based on intellectual property and high technology, emphasizing the importance of companies providing competitive products and services. She highlighted that the national brand should serve as a strategic driving force to establish new standards of creativity. Business impactJapanese companies need to review their product development and marketing strategies based on Vietnam's branding strategy to enhance their competitiveness in the international market.
Japanese business summary. Read the original source for the source language.
Key pointsベトナムのST25米は、他の多くの世界的に有名な米品種が年に一度しか収穫できないのに対し、年間を通じて様々な地域で栽培可能で、常に新鮮で香り高い米を生産しています。ST25米は2026年の「世界で最も美味しい米」コンテストで2位を獲得しました。また、偽ブランド米の包装・販売に関する事件も発生しています。 Business impact日本企業は、ST25米の国際的な評価を活用し、ベトナム市場での米関連ビジネスの機会を模索することが重要です。特に、品質の高い農産物の輸出を考える企業にとって、ST25米の成功事例は参考になるでしょう。
Original title: Anh hùng Lao động Thái Hương: Thương hiệu quốc gia là đòn bẩy chiến lược Japanese title: タイ・フオン氏が語る国のブランド戦略
規制・政策投資・FDI
Importance 85Important news
Key pointsMs. Thai Phuong stated that Vietnam's national brand should be based on intellectual property and high technology, emphasizing the importance of companies providing competitive products and services. She highlighted that the national brand should serve as a strategic driving force to establish new standards of creativity. Business impactJapanese companies need to review their product development and marketing strategies based on Vietnam's branding strategy to enhance their competitiveness in the international market.
Original title: Lãi suất tăng giúp một công ty chứng khoán lãi gấp 5 lần Japanese title: 金利上昇で証券会社が5倍の利益を達成
金融・為替市場動向
Importance 85Important news
Key pointsIn the third quarter of 2026, CTCP Securities HVS Vietnam recorded its highest revenue, with interest income from bank deposits as the main source. After-tax profit reached five times that of the same period last year. Business impactJapanese companies should monitor this trend and assess its impact on related transactions, contracts, and local operations.
Original title: Xây dựng các 'sếu đầu đàn' Việt Nam vươn tầm quốc tế Japanese title: ベトナムの『鶴頭企業』を国際的に育成
投資・FDI市場動向
Importance 85Important news
Key pointsVietnam has entered a new era of development, requiring the cultivation of 'leading enterprises' that will spearhead market leadership, organize supply chains, and drive technological innovation. With foreign direct investment (FDI) companies accounting for 80% of exports, enhancing the competitiveness of domestic firms is urgent. Business impactJapanese companies should focus on the development of Vietnam's 'leading enterprises' and seek opportunities for mutual growth by strengthening collaboration with local firms, particularly through the sharing of technology and know-how.
Japanese business summary. Read the original source for the source language.
Key pointsベトナムでは、スマート交通システムやAIを活用した新しい交通管理手法が導入されています。これにより、交通インフラの管理が効率化され、事故の予防や安全性の向上が図られています。特に、南部の高速道路では、カメラやセンサーを用いてリアルタイムで交通状況を監視し、異常を早期に発見するシステムが稼働しています。これにより、交通の円滑化が実現されています。 Business impact日系企業は、交通インフラの改善により物流コストの削減が期待できます。また、デジタル技術の導入により、業務の効率化や安全性の向上が図れるため、特に物流部門での活用が重要です。
Original title: Văn hóa doanh nghiệp góp phần tạo dựng bản sắc, năng lực cạnh tranh trong bối cảnh mới Japanese title: 企業文化が競争力を高める新たな要素に
労務・人材市場動向
Importance 84Important news
Key pointsCorporate culture is recognized as an important resource alongside capital, technology, human resources, and markets. The program for selecting 'Vietnam Business Culture Standard Companies' will begin in 2026, emphasizing that corporate culture is the foundation for sustainable growth. It plays a role in shaping corporate identity, enhancing trust, strengthening unity, and improving competitiveness. Business impactJapanese companies should monitor this trend and assess its impact on related transactions, contracts, and local practices.
Japanese business summary. Read the original source for the source language.
Key pointsベトナムの格安航空会社Vietjetが、初めて欧州に進出し、ビジネスモデルの変革を模索しています。最初の目的地はチェコ共和国で、今後はベルリンやフランス、イギリスへの路線も計画されています。Vietjetは、長距離路線において顧客の快適さを重視し、従来の格安航空の枠を超えたサービスを提供する意向を示しています。これにより、ベトナム航空との競争が激化することが予想されます。 Business impactVietjetの欧州進出は、日系企業にとって新たな物流や輸送の選択肢を提供します。特に、欧州市場へのアクセスが向上することで、貿易や投資機会が拡大する可能性があります。
Japanese business summary. Read the original source for the source language.
Key points2026年10月13日、カントー市でベトナム経済フォーラム2026（VPSF 2026）が開催され、「デジタル転換とグリーン転換」がテーマに掲げられました。このフォーラムでは、伝統市場をデジタルプラットフォーム「247カントー」に移行する取り組みが紹介され、国のデジタル転換の日を祝うイベントとして位置づけられています。これにより、地域経済のデジタル化が進むことが期待されています。 Business impact日系企業は、デジタル化の進展に伴い、ビジネスモデルの見直しや新たな市場機会の創出が求められます。特に、デジタルプラットフォームを活用した販売戦略の構築が重要です。
Original title: Chủ tịch ACB Trần Hùng Huy: 'Cách tiếp nối có ý nghĩa nhất là tiếp tục đầu tư vào con người' Japanese title: ACBのトラン・フン・フイ会長: 人材への投資が最も意義深い
労務・人材金融・為替
Importance 85Important news
Key pointsACB Bank has partnered with the University of Economics Ho Chi Minh City (UEH) to launch the ACB - Tran Mon Huy Scholarship Program. This program aims to support the education of young people and embodies the philosophy of ACB's founder, Tran Mon Huy, that 'people are the most important.' Chairman Tran Hung Huy emphasizes that the sustainable value of an organization lies not only in its scale and performance but also in the talent it nurtures. Business impactJapanese companies need to strengthen talent development through investment in education and deepen their corporate culture. In particular, a long-term perspective on talent development strategies is required.
