Vietnam Strengthens Connections with US International Investors

Key pointsThe Ministry of Finance and the Central Bank of Vietnam engaged with US international investors to update economic forecasts and gauge interest in government bonds. This activity coincided with the UN General Assembly, where investors recognized Vietnam's macroeconomic stability and long-term growth potential.
Business impactJapanese companies should understand investment opportunities in Vietnam within the US market, particularly focusing on trends in government bonds.

Key pointsVietnamese airlines are planning to add new aircraft and increase routes in preparation for the year-end peak season. An increase in seat supply is expected for Tet (Lunar New Year), but significant fare reductions on popular routes are not anticipated.
Business impactJapanese companies need to review logistics and business trip plans in anticipation of travel demand during Tet. It is particularly important to monitor fare fluctuations and strengthen cost management.

Key pointsAn 18.5 km sea bridge is under construction to provide access to Hon Khoai Island, with an investment of 25.7 trillion VND. Designed with four lanes, it will become the longest sea bridge in Vietnam upon completion. The construction is taking place in a complex terrain and is affected by weather, limiting progress.
Business impactJapanese companies should not miss business opportunities related to this infrastructure project, particularly considering entry into the construction and logistics sectors.

Key pointsThe valuation of Vietnam's top 100 corporate brands has reached $43 billion, marking a 12% increase from the previous year, according to Brand Finance. This information was presented by Tran Le Hong, Deputy Director of the Intellectual Property Office, at the Brand Strategy Forum held on September 23, 2026. Major companies included in the valuation are Viettel, Vinamilk, Vietcombank, and Vinhomes. Vietnam's national brand value is projected to reach approximately $520 billion by the end of 2025.
Business impactJapanese companies need to reassess their strategies for enhancing brand value in the Vietnamese market. There is a particular emphasis on strengthening technological innovation and R&D investments to improve competitiveness.

Key pointsFollowing the upgrade of Vietnam's securities market by FTSE Russell, experts advise investors to focus on liquidity and the profit base of companies when selecting stocks. While an influx of funds is expected due to the upgrade, not all stocks will benefit equally, necessitating careful selection.
Business impactJapanese investors should closely monitor market trends post-upgrade and prioritize stocks with high liquidity and strong profit bases. It will be essential to review portfolios to respond to short-term market fluctuations.

Key pointsThe facility known as the 'Giant Library' in Nha Be District, Ho Chi Minh City, has been revealed to be a real estate experience center. Opened on September 19, 2023, at the Wow Center, it showcases project models and model rooms, along with a customer consultation area. There has been dissatisfaction from investors due to misleading expressions on social media, particularly regarding the use of the library image.
Business impactIn the real estate industry, it is crucial to manage customer expectations appropriately. Japanese companies need to reassess their marketing strategies and provide transparent information to customers.

Key pointsFormer U.S. Ambassador Mark Knapper stated that there are opportunities for U.S. companies and investors to succeed at the Vietnam International Financial Center (VIFC). The establishment of offices by U.S. financial institutions in Vietnam is anticipated, which could assist in raising long-term funds necessary for infrastructure development in Vietnam. Additionally, U.S. companies possess international standards in risk management and legal affairs, potentially playing a significant role in the Vietnamese market.
Business impactJapanese companies should strengthen collaboration with U.S. financial institutions and explore new opportunities in fundraising and project finance. It is crucial to not miss investment opportunities, especially in the infrastructure and energy sectors.

Key pointsAccording to Pham Huu Khoi, Secretary General of the Vietnam Bond Market Association (VBMA), an improvement in Vietnam's credit rating could attract $1-2 billion in foreign funds to the bond market. He predicts that an upgrade in the stock market rating according to FTSE Russell standards could draw $1.2-1.5 billion in passive investment funds. The bond market is expected to have greater potential for attracting funds due to its larger size compared to the stock market. Currently, Vietnam does not meet investment-grade criteria from major rating agencies.
Business impactAn improved credit rating will directly affect the funding capabilities and borrowing costs of the government and local authorities. Japanese companies need to monitor trends in Vietnam's credit rating and reassess their funding strategies.

Key pointsVinSpeed has signed a contract worth approximately €1 billion (about $1.15 billion) with Siemens Mobility to develop two high-speed rail projects: Hanoi - Quang Ninh and Ben Thanh - Can Gio. This contract is seen as a significant step towards modernizing Vietnam's railway infrastructure.
Business impactFor Japanese companies, the development of railway infrastructure may create opportunities for providing related technologies and services. In particular, companies with expertise in transportation infrastructure technology may have chances to participate in future projects.

Key pointsThe Asian Development Bank (ADB) has raised Vietnam's economic growth forecast for 2026 to 7.8%. This adjustment reflects better-than-expected economic growth in the first half of 2026. ADB plans to strengthen financial support to promote sustainable growth and regional cooperation.
Business impactThis upward revision of the growth forecast presents an opportunity for Japanese companies to reaffirm the growth potential of the Vietnamese market. It serves as a crucial indicator when reconsidering investment strategies or launching new business ventures.