Importance of Returning Cultural Resources to Local Communities

Key pointsUtilizing cultural resources in Vietnam's ethnic minority regions is crucial not only for product production and tourism development but also for ensuring that local communities benefit from and pass on these values to future generations. As the commercialization of culture progresses, the involvement of communities in this process and how they can gain benefits is being questioned. It is particularly emphasized that individuals with traditional skills and knowledge play a vital role in generating economic value.
Business impactJapanese companies need to strengthen collaboration with local communities in product development that utilizes cultural resources. In the tourism sector, there is a demand to build sustainable business models while respecting local culture.

Key pointsIn the first eight months of 2026, Vietnam's industrial production increased by 11.9% year-on-year, marking the highest growth since 2019. Foreign direct investment (FDI) reached $40.6 billion, showing a 55.4% increase compared to the same period last year. This indicates ongoing economic growth in Vietnam, particularly driven by a surge in the manufacturing sector.
Business impactJapanese companies need to identify investment opportunities in Vietnam's growing manufacturing sector. Given the increase in foreign capital inflow, competition may intensify, necessitating a strategic approach.

Key pointsOn September 3, 2026, the Asian Development Bank (ADB) and the Vietnamese government signed a $42.6 million support agreement aimed at modernizing water systems to address climate change. This project will be implemented in Dong Nai, Gia Lai, and Quang Ngai provinces, with the goal of enhancing farmers' resilience.
Business impactJapanese companies should consider participation and investment opportunities in projects related to climate change mitigation. There will be expanded business opportunities, especially for companies that can provide solutions in environmental technology and sustainable development.

Key pointsOn September 3, 2026, the Ho Chi Minh City Department of Agriculture and Rural Development announced a 90-day special campaign aimed at improving the national land database. This campaign requires ensuring the accuracy, completeness, and cleanliness of the data.
Business impactThis initiative may streamline land-related procedures for Japanese companies, making rapid data access crucial, especially for real estate businesses.

Key pointsThe Ho Chi Minh City Real Estate Association (HoREA) has proposed a review of the management methods for tourist housing. Currently, there are approximately 146,438 tourist housing units, with legal inconsistencies being a major concern. Particularly, properties that serve as both offices and accommodations (officetels) have faced delays due to lack of legal approval. The new legislative proposal suggests management based on the building's function, aiming to adapt to new business models.
Business impactJapanese companies should pay attention to changes in the legal framework governing tourist housing operations and consider appropriate responses. In particular, as the legalization of electronic contracts progresses, strengthening collaboration with international platforms is essential.

Key pointsOn September 3, 2026, Samsung is searching for suppliers in Vietnam, focusing on stable quality, technological capability, data-driven operations, and sustainable development. Cha Ji-ho, Vice President of Samsung's Procurement Center, stated that the global supplier selection criteria are changing, emphasizing the importance of quality and sustainability alongside price competition. Samsung aims to build long-term partnerships and strengthen Vietnam's manufacturing base.
Business impactJapanese companies need to focus on improving quality management and sustainability to meet Samsung's standards. In particular, strengthening the supply chain is essential.

Key pointsDuring the five days of National Day from August 29 to September 2, 2026, Vietnam Airlines safely operated 13,482 flights, reflecting an 8.65% increase compared to the same period last year, indicating rising air travel demand. Notably, traffic in the capital Hanoi was smooth, and preparations for aviation services during the peak of National Day were well organized.
Business impactJapanese companies in the aviation industry need to consider the increased demand during major holidays like National Day and enhance their operational plans and services. In particular, the travel and logistics sectors must be flexible in responding to demand.