Shopee and TikTok Dominate 98% of Vietnam's E-commerce Market

Key pointsOn September 29, 2026, construction officially began on the Cat Lai Bridge and Long Phu Bridge at Dai Phuc Company in Dong Nai Province. These bridges are crucial transportation infrastructure connecting Ho Chi Minh City and Dong Nai Province, facilitating urban, industrial, and logistics development. The Cat Lai Bridge will be 11.6 km long with a design speed of 80 km/h, while the Long Phu Bridge will be 3.5 km long, both expected to be completed by 2029.
Business impactThe construction of these bridges may lead to reduced logistics costs and improved access for Japanese companies. In particular, the enhancement of transportation between Ho Chi Minh City and Dong Nai Province is expected to improve product transport efficiency and expand business opportunities.

Key pointsVietnam's e-commerce market is projected to reach $31 trillion by 2025, with Shopee and TikTok holding 98% of the market share. There are 760 delivery companies handling 410 million deliveries annually, making access to major platforms crucial. A new e-commerce law has been enacted, requiring delivery companies to meet platform standards.
Business impactJapanese companies need to partner with delivery providers and adapt to platform standards. It is particularly important to devise strategies that expand customer choices.

Key pointsVietnamese foreign fund PYN Elite has reported profits exceeding 46 trillion VND from its investment in Sacombank shares. The fund has held Sacombank shares since November 2022 and has realized profits exceeding 150 million euros to date.
Business impactJapanese companies should monitor this development and assess its impact on related transactions, contracts, and local operations.

Key pointsOn September 18, 2023, Tasco Auto announced its acquisition of shares in Vĩnh Phát Motors, which owns a truck manufacturing plant in Ho Chi Minh City. This transaction aims to enhance production capacity for commercial and electric vehicles. On the same day, China's Dongfeng Liuzhou Motor partnered with Vĩnh Phát Motors to establish ASEAN's first CKD (Completely Knocked Down) plant in Vietnam, marking a significant step towards local production. Vĩnh Phát Motors, founded in 2015, already has a plant in Ho Chi Minh City and experience in CKD assembly.
Business impactThe establishment of this new plant presents new business opportunities for Japanese companies. It is particularly important to consider the supply of related parts and services as demand for electric vehicles and new energy vehicles continues to rise.

Key pointsThe Ministry of Industry and Trade of Vietnam has approved a development plan for the outlet model until 2030, aiming to promote consumption and enhance the competitiveness of the retail market. Outlets are expected to provide a new shopping experience that combines shopping and tourism.
Business impactJapanese companies should pay attention to the development of outlets in the Vietnamese market and explore their potential as a new sales channel. In particular, the retail industry needs to reassess marketing strategies in response to this trend.

Key pointsPublic investment is considered a crucial element for promoting economic growth, and the Vietnamese government aims for rapid influx of funds. However, in practice, the flow of funds has stagnated, particularly due to challenges in on-site procedures and procurement of materials. As of September 10, 2026, public investment spending has reached 47% of the plan, necessitating swift fund release for the remaining period.
Business impactTo improve the flow of public investment, Japanese companies need to monitor project progress and streamline procurement and procedures.