Protection of Intellectual Property Rights for Cultural Industry Value Creation

Key pointsOn the last trading day before the holiday, the proprietary trading division of securities companies in the Vietnam stock market sold off 712.6 billion Dong (approximately 43.18 million USD). This movement indicates a strengthening selling stance among individual investors, while domestic institutional investors supported buying, adjusting the supply-demand balance. Changes in overall market supply and demand are crucial indicators for forecasting the Vietnamese economy's outlook.
Business impactFor Japanese companies, fluctuations in the stock market's supply and demand may have limited direct impact, but they could indirectly affect liquidity and the funding environment. It is particularly important to monitor foreign investor trends, especially considering the supply-demand distortions around holiday periods.

Key pointsVietnam aims for the cultural industry to account for 7% of GDP by 2030, with the digital cultural industry exceeding 80% by 2045. In this process, intellectual property rights are recognized as part of the institutional infrastructure, necessitating the identification, protection, transaction, and influx of creative assets. The importance of protecting intellectual property rights in the digital environment is also emphasized.
Business impactJapanese companies should recognize that the strengthening of intellectual property rights protection in the Vietnamese market is creating a more secure environment for investment and business development. Companies involved in the cultural industry, in particular, need to focus on managing intellectual property rights.

Key pointsOn August 28, 2026, the Hanoi People's Court sentenced Pham Luong Hoa, Chairman of Cadisun, to 5 years in prison for serious consequences resulting from violations of accounting regulations. This ruling reaffirms the importance of corporate transparency and compliance with laws.
Business impactJapanese companies need to recognize the importance of legal compliance in Vietnam and strengthen their internal audit and compliance systems. It is particularly essential to adhere strictly to regulations concerning accounting and taxation.

Key pointsS&P DJI, a major U.S. rating agency, has highly evaluated the progress of reforms in Vietnam's securities market, with attention on movements towards FTSE upgrade. S&P DJI has requested the Vietnam State Securities Commission to continue providing data on the implementation status of these reforms, which is seen as an important collaboration to enhance market evaluation accuracy.
Business impactFor Japanese companies, the improvement in securities market transparency could lead to a better fundraising environment, particularly benefiting those considering public listings or bond issuances.

Key pointsOn August 28, 2026, Hai Phong City initiated pedestrian streets and dining events in the city center to promote night economy development. This initiative aims to revitalize local culture and economic activities.
Business impactJapanese companies should seize new business opportunities arising from the development of the night economy and provide services tailored to local needs.

Key pointsFollowing comments from the Federal Reserve Chairman, gold prices fell by approximately $150 per ounce, while U.S. Treasury yields and the dollar exchange rate rose simultaneously. This may impact the Vietnamese economy, particularly affecting the dong exchange rate and capital flows. The SPDR Gold Trust, a gold ETF, experienced significant selling, with weekly sales surpassing purchases. Fluctuations in gold prices are expected to indirectly affect Vietnam's currency and stock markets as an emerging market.
Business impactFor Japanese companies, the situation of a stronger dollar and weaker dong will increase the cost of importing raw materials, while also enhancing the price competitiveness of exports to Japan. It is necessary to review supply chains and diversify sourcing while considering exchange rate risks.

Key pointsGrab has made a strategic investment in EBOOST to enhance electric vehicle charging infrastructure in Vietnam. EBOOST has already deployed over 2,500 charging stations, which are integrated into the Grab Driver app, allowing drivers to easily locate charging stations, initiate charging, and make payments. Founded in 2019, EBOOST currently has over 10,000 users in the country.
Business impactThis investment may promote the adoption of electric vehicles and create related business opportunities. Japanese companies should consider offering services or products related to electric vehicles.

Key pointsSaigon Coop is conducting a sale themed '30 Years of Pride' to celebrate National Day. From August 27 to September 9, over 800 stores will offer various discounts and promotions to boost consumer purchasing intent, particularly focusing on food and daily necessities.
Business impactThis sale presents a good opportunity for Japanese companies to reassess their sales strategies to contribute to the revitalization of the domestic market, especially by aligning product offerings with consumer needs.

Key pointsChairwoman Vũ Thị Chân Phương of the Vietnam Securities Commission met with leaders from S&P Dow Jones Indices in New York to discuss solutions for the development of Vietnam's securities market and improving access for international investors. Vietnam is advancing legal framework improvements and modernizing infrastructure, implementing key reforms to enhance convenience for foreign investors.
Business impactThis move expands investment opportunities in the Vietnamese market for Japanese companies. In particular, improved access for foreign investors is expected to increase capital raising options and foster business growth.

Key pointsHo Chi Minh City has provided 319 AI accounts to various municipal agencies. This is expected to enhance efficiency in data analysis, document creation, and monitoring tasks. AI technology is being utilized across many areas of public administration, playing a crucial role particularly in traffic monitoring and report generation.
Business impactThe introduction of AI may improve operational efficiency. Japanese companies are also encouraged to leverage AI technology to enhance their business processes.

Key pointsVinhomes has initiated a 600-hectare mixed-use development project in the Binh Minh and Tam Hung districts of Hanoi, with a total investment of approximately 111 trillion dong, aiming for completion by 2030. The project is designed to meet the needs of over 105,000 residents and will contribute to regional infrastructure development and urban growth. It will be linked with the expansion of National Route 1A and the construction of urban railways to promote growth in southern Hanoi.
Business impactThis project presents an important opportunity for Japanese companies to understand trends in the real estate market. Specifically, the increase in housing supply will provide new business opportunities in related construction and service industries. It is crucial to consider the status of regional infrastructure development when reviewing investment plans.