VietinBank Plans to Raise 12 Trillion VND in First Bond Issuance

Key pointsVietnam Commercial Bank (VietinBank) has announced its intention to issue its first public bonds aimed at financing the economy. The planned issuance will consist of 1.6 million bonds, totaling 16 trillion VND, with the first phase targeting 1.2 million bonds for a total of 12 trillion VND. The bonds will have a variable interest rate, set at the benchmark rate plus 2.25%. The funds are expected to be used for financing real estate and public works projects.
Business impactThis bond issuance indicates a shift in the lending environment for Japanese companies. Increased financing for real estate and PPP projects may expand funding opportunities for related businesses.

Key pointsIn Vietnam's real estate market, corporate leadership plays a crucial role. Notably, Nguyễn Thụy Phương Thảo, Vice President of C-Holdings, and Trần Quốc Tuấn, CEO of C-Construction, are key figures in driving strategic projects. They emphasize transparent legal processes and aim for sustainable development.
Business impactSuch leadership serves as an important reference for Japanese companies. Particularly, the focus on project transparency and sustainability should be incorporated into corporate strategies.

Key pointsC.P. Vietnam has placed 'Sustainovation,' a combination of sustainability and innovation, at the core of its strategy, working to balance efficient operations with environmental protection. Specifically, it is implementing technological innovations throughout the entire process from agriculture to food processing, aiming for efficient resource use and environmental conservation. Notably, production management utilizing AI and IoT is being advanced.
Business impactThis initiative may contribute to the establishment of sustainable business models for Japanese companies. As environmental regulations strengthen, C.P. Vietnam's case serves as a good model highlighting the importance of sustainable development.

Key pointsAccording to data until September 2026, the GDP of agriculture, forestry, and fisheries has increased by 4.02%, with export value reaching $56.3 billion, marking a 7.8% increase year-on-year. The fisheries sector aims for $12 billion in exports, with the United States and China being major importers of Vietnamese pepper.
Business impactAgricultural-related companies need to focus on improving product quality and exploring new markets in anticipation of expanding export markets. The fisheries sector, in particular, is required to reassess strategies to achieve export targets.

Key pointsA large-scale construction project is underway in preparation for APEC 2027, testing the capabilities of Vietnam's construction industry. Notably, 17 hotels are being built on Phu Quoc Island, expected to provide around 7,000 rooms, which is anticipated to boost MICE tourism and luxury resort development. Additionally, expansion work on the international airport is ongoing, preparing to welcome over 10,000 international delegates in 2027.
Business impactJapanese companies should closely monitor the growth of Vietnam's construction industry and explore opportunities, particularly in tourism and infrastructure investment.

Key pointsVietnam's coffee exports are expected to reach 1.45 million tons valued at $6.6 billion by September 2026, with a 16.2% increase in volume compared to the previous year, although value has decreased by 6.7%. The position of Robusta coffee is being strengthened, with efforts underway to improve quality.
Business impactJapanese companies are required to review quality management and marketing strategies to enhance competitiveness in Vietnam's coffee market. Particularly, product development tailored to the needs of export destinations is crucial.

Key pointsAs of September 2026, Vietnam exported 215,733 tons of pepper, exceeding $1.2 billion, with a year-on-year increase of 15.4% in volume and 10.2% in value. This indicates a recovery in pepper exports. Additionally, the first organic spice processing factory is set to be built in Cao Bang Province, which is expected to enhance the international market presence of cinnamon and spice products.
Business impactFor Japanese companies, the increase in pepper exports presents trading opportunities for related agricultural products and spices. Particularly, those in the food industry and exporters should closely monitor trends in Vietnam's pepper market.

Key pointsOn October 8, 2026, Vietjet Airlines and Phenikaa University signed a memorandum of cooperation for talent development. This partnership will increase opportunities for students to receive practical education, particularly in various fields beyond the aviation industry. Vietjet is seeking talent not only for pilots and cabin crew but also in IT and business sectors, and Phenikaa University offers diverse specialized education to meet these needs. Both parties plan to discuss specific hiring numbers and financial scales in the future.
Business impactThis partnership presents a new option for Japanese companies in securing talent. It is essential to focus on talent development in the aviation and IT sectors and to reassess recruitment strategies.

Key pointsIn September 2026, VinFast sold 177,697 electric vehicles, exceeding its previous annual sales record of 175,099 units from 2025. This achievement surpassed the total sales of Toyota, Mitsubishi, Ford, Kia, and Mazda. As demand for electric vehicles rises in the Vietnamese market, VinFast is experiencing rapid growth.
Business impactThis result suggests opportunities for Japanese companies in the electric vehicle sector within the Vietnamese market. Companies supplying automotive parts and charging infrastructure need to closely monitor future market trends.

Key pointsThe restructuring plan for the Vietnam Electricity Corporation (EVN) proposed by the Ministry of Finance aims to maintain the current transmission model while gradually separating distribution and retail. However, the Ministry of Industry and Trade disagrees with some aspects of the proposal. The Ministry of Finance seeks to develop EVN into a strong state-owned enterprise that ensures the security of electricity supply, with plans to complete cost separation by the end of 2027 and transition the retail sector to independent companies after 2030. The Ministry of Industry and Trade has proposed integrating part of EVN's generation sector into a national strategic power company.
Business impactThis restructuring plan may impact the stability of electricity supply and cost structure for Japanese companies. As transparency in electricity costs is increasingly demanded, businesses need to monitor trends in the new electricity market and consider appropriate contracting strategies.

Key pointsIn 2026, Vietnam will strengthen commercial promotion activities aimed at enhancing the value of agricultural products. This will involve collaboration among manufacturers, distributors, supermarkets, and e-commerce platforms, utilizing QR codes for information dissemination. This is expected to enhance direct consumer engagement.
Business impactJapanese companies need to diversify distribution channels to seize opportunities in Vietnam's agricultural product market. It is particularly important to strengthen digital marketing strategies and increase touchpoints with consumers.

Key pointsTesla has established a corporation in Ho Chi Minh City and is preparing for future automobile sales. The establishment of the corporation is a legal step for Tesla to enter the Vietnamese market, but specific sales plans and product lineups have not yet been disclosed. Tesla's entry is expected to intensify competition in the domestic electric vehicle market.
Business impactTesla's entry may change the competitive landscape for Japanese automotive manufacturers. In particular, pricing and service quality will be crucial factors in the high-end electric vehicle market.