Vietnamese Companies Succeeding on Amazon and Alibaba

Key pointsVietnamese companies are actively expanding their own brands in response to international demand, achieving success particularly through platforms like Amazon and Alibaba. For instance, the international trading company Minh An has exported 400,000 neck fans to the United States, achieving strong sales performance. Additionally, VinaBedding is introducing natural rubber mattresses to the international market, with increasing demand in the U.S. market. This enhances the international competitiveness of Vietnamese products.
Business impactJapanese companies need to reassess local partnerships and co-branding strategies in light of Vietnamese companies' success in building brands in the international market. In particular, sales strategies utilizing e-commerce platforms will be a crucial element for enhancing competitiveness.

Key pointsCentral Power Company (EVNCPC) is implementing technologies such as unmanned substations, remote control, and robotic monitoring to enhance the reliability and efficiency of power supply. This initiative is based on a national policy aimed at promoting the advancement of science and technology.
Business impactThis technological innovation is likely to directly impact energy cost management for Japanese companies by improving the stability of power supply and increasing investment efficiency.

Key pointsC.P. Vietnam has announced its first export of processed chicken from Vietnam to South Korea. This market opening is considered a significant milestone in agricultural cooperation between the two countries. C.P. Vietnam has met stringent export standards and successfully entered the South Korean market. Other companies are expected to follow suit in entering this market.
Business impactJapanese companies should closely monitor this development and assess its impact on related transactions, contracts, and local operations.

Key pointsHo Chi Minh City is implementing new construction technologies for key projects such as ring roads, highways, and metro systems. The aim is to optimize social costs and minimize impacts on residents' lives. Notably, TBM technology is being used for the construction of the underground station of Metro Line 2, which is expected to alleviate traffic congestion.
Business impactThe introduction of new technologies may enhance the efficiency of construction projects for Japanese companies and lead to cost reductions. Particularly in the construction industry, adopting the latest technologies could be a factor in increasing competitiveness.

Key pointsHo Chi Minh City is advancing new initiatives to promote the recycling of plastic waste. Vu Dinh Nam, Deputy Director of the Ministry of Environment, has called for enhanced waste separation and innovation in recycling technologies. He emphasized the need for policies to achieve a circular economy for plastic waste by 2026, highlighting the importance of collaboration with businesses and research institutions.
Business impactJapanese companies need to prepare for strengthened environmental regulations by considering waste management and the adoption of recycling technologies. In particular, companies involved in plastic-related businesses should expedite their transition to sustainable business models.

Key pointsAs Vietnam continues to attract international tourists ahead of the National Day on September 2, 2026, there has been a significant influx of visitors, particularly from South Korea. Da Nang has emerged as the most popular destination for international tourists. According to Trip.com data, international flight bookings have increased by 44% year-on-year, and accommodation bookings have surged by 123%.
Business impactJapanese companies should keep an eye on this trend and evaluate its implications for related transactions, contracts, and local operations.

Key pointsDa Nang City will establish a new platform to enhance collaboration among the government, schools, and businesses to address the labor shortage faced by companies. Many businesses have pointed out a significant gap between actual capabilities and qualifications, particularly in the shortage of workers with foreign language skills and specialized expertise. The city aims to develop an information system for the labor market and create educational programs tailored to the needs of companies.
Business impactThis initiative provides new opportunities for Japanese companies to secure talent. As workforce development progresses, especially in IT, AI, and logistics, companies will find it easier to acquire workers with the necessary skills. It is a time to reassess talent strategies.

Key pointsAstraZeneca Vietnam has initiated the process to revoke the business license of its former facility as of August 24, 2026. This move aims to expand and upgrade its warehouse system based on a long-term growth strategy. The new warehouse will feature greater capacity and a refrigerated supply chain with strict temperature control, preparing for the introduction of advanced therapies. AstraZeneca has confirmed its commitment to continue medical supply in Vietnam.
Business impactThis action may impact AstraZeneca's supply chain and logistics operations, with expectations that the new warehouse will enhance the efficiency of pharmaceutical supply. Japanese companies should pay attention to changes in the healthcare sector and consider reviewing supply contracts.

Key pointsOn August 14, 2026, Be Group and Hanoi Metro announced an 'integrated transportation solution' in Hanoi, Vietnam. This will allow Hanoi residents to easily book combined travel using the BE app and Metro. This initiative is a significant step towards realizing the Mobility as a Service (MaaS) model.
Business impactThis integration will promote the efficiency of transportation infrastructure, prompting companies to reassess their employees' commuting options.

Japanese business summary. Read the original source for the source language.

Key pointsクアンニン省の国会代表団は、ハイフォン-ハロン高速道路からハノイ首都圏の環状道路5号線への接続を提案しました。この新ルートは、2021-2030年の道路網計画に追加されることが期待されています。また、クアンニン省では、高速鉄道プロジェクトや社会住宅プロジェクトも進行中です。
Business impact日本企業は、インフラ整備に伴う新たなビジネスチャンスを捉えることが重要です。特に、建設業や物流業界においては、交通網の拡充が業務効率を向上させる可能性があります。

Japanese business summary. Read the original source for the source language.

Key pointsMBの会長であるLưu Trung Thái氏は、ベトナムが科学技術とイノベーションを活用して労働生産性と国家競争力を飛躍的に向上させる機会に直面していると述べています。彼は、実践的な課題を解決するための新しいモデルの必要性を強調し、国際市場への進出を目指すべきだと提言しています。
Business impactこの見解は、日系企業がベトナム市場での競争力を高めるために、技術革新や新しいビジネスモデルの導入を検討する必要があることを示しています。

Japanese business summary. Read the original source for the source language.

Key points2026年7月29日に開催された「ベトナムグローバル革新フォーラム」で、MBのLưu Trung Thái会長は、ベトナムが科学技術と革新によって労働生産性と国際競争力を向上させる「機会の窓」にあると述べました。彼は、未来の技術がベトナムのデジタル飛躍を促進する可能性があると強調しました。
Business impact日系企業は、ベトナムの革新と技術進展を活用し、競争力を高めるための戦略を見直す必要があります。特に、研究開発や新技術の導入に注力することが求められます。