Southern Industrial Real Estate Market Maintains Stability

Key pointsThe industrial real estate market in the south maintains a stable foundation with high occupancy rates. Infrastructure expansion is progressing particularly in Ho Chi Minh City, Dong Nai Province, and Tay Ninh Province, indicating potential for growth. A clear market recovery is expected in the first quarter of 2026, presenting new growth opportunities.
Business impactJapanese companies need to reassess their investment strategies and focus on infrastructure development to capitalize on the growth of the southern industrial real estate market.

Key pointsThe main factor hindering economic growth in Dong Nai Province is the land clearance process for important projects. To address this issue, a new, systematic, and innovative approach is required. Dong Nai Province has established a steering committee for land clearance and resettlement support and has launched a rapid land clearance campaign for highways within 90 days.
Business impactFor Japanese companies, the progress of land clearance is directly linked to project schedules. Companies involved in infrastructure investment need to pay attention to the local government's new policies and may need to revise and adjust their plans.

Key pointsOn the last trading day before the holiday, the proprietary trading division of securities companies in the Vietnam stock market sold off 712.6 billion Dong (approximately 43.18 million USD). This movement indicates a strengthening selling stance among individual investors, while domestic institutional investors supported buying, adjusting the supply-demand balance. Changes in overall market supply and demand are crucial indicators for forecasting the Vietnamese economy's outlook.
Business impactFor Japanese companies, fluctuations in the stock market's supply and demand may have limited direct impact, but they could indirectly affect liquidity and the funding environment. It is particularly important to monitor foreign investor trends, especially considering the supply-demand distortions around holiday periods.

Key pointsIn Ho Chi Minh City, the processing of C/O (Certificate of Origin) applications is extremely high, with the daily volume equivalent to what other provinces handle in a year. Approximately 17,000 applications have been submitted, with 12,000 already processed and 5,000 currently under review. Notably, HCMC also accepts applications from other provinces, accounting for about 50% of the total, indicating strong trust from businesses. The volume of C/O procedures is expected to increase further, necessitating proper document preparation by companies.
Business impactFor Japanese companies, there is a need to expedite the C/O application process. It is particularly important to prepare documents thoroughly to reduce review time and enhance the efficiency of export operations.

Key pointsOn August 27, 2026, CRIF Vietnam and the Enterprise Information Center of the Ministry of Finance of Vietnam signed a memorandum of understanding (MOU) to support the digital and green transition of small and medium-sized enterprises (SMEs). This collaboration will facilitate easier access to ESG certification in line with international standards, promoting participation in the global value chain. The integration of assessment tools provided by APED and CRIF's platform is expected to streamline data management for companies and reduce the burden during fundraising.
Business impactThis initiative is expected to strengthen support for Japanese companies in meeting ESG standards and improve access to green finance. In particular, finance departments will need to consider new fundraising methods and prepare for obtaining ESG certification.

Key pointsPVFCCo (Phu My, HOSE: DPM) is advancing energy savings, efficient resource use, standardization of greenhouse gas inventory management, and the development of green-oriented products, with the 'E' in ESG becoming part of long-term production management and strategy. Specifically, they are building an energy management process based on ISO 50001:2018 and optimizing a cooling water system to save approximately 7 million kWh of electricity annually. Additionally, they began greenhouse gas inventory management in 2022, aiming for a 3% reduction in emissions by 2030 based on 2022 levels. This establishes a sustainable production system and reduces environmental impact.
Business impactFor Japanese companies, PVFCCo's initiatives serve as a reference for responding to strengthened environmental regulations. In particular, energy management and greenhouse gas management will become crucial elements in future business strategies, necessitating relevant departments to reconsider their strategies in light of these standards.

Key pointsHo Chi Minh City is formulating certification standards for smart hotels, green hotels, and unique style hotels. This aims to promote digitalization and environmental considerations while diversifying the tourism industry. The city has 4,805 accommodation facilities, and establishing standards for luxury hotels is intended to enhance the quality of tourism.
Business impactThese new standards present an opportunity for Japanese companies to enhance their competitiveness. In particular, there is a demand to meet customer needs by introducing environmentally friendly services and digital technologies.

Key pointsOn August 20, 2026, at a ceremony in Ho Chi Minh City, the Vietnamese dairy company Vinamilk was awarded the First-Class Independence Medal. This award recognizes the company's contributions to national development and symbolizes Vinamilk's growth and expansion into international markets over its 50-year history. The ceremony was attended by government officials from Ho Chi Minh City and past leaders of Vinamilk.
Business impactVinamilk's award enhances the company's brand value and strengthens its competitiveness in international markets. Japanese companies should seize opportunities to strengthen their presence in the Vietnamese market through partnerships and transactions with Vinamilk.

Key pointsOn August 20, 2026, an international symposium on the innovation of Vietnam's development model was held in Hanoi, attended by approximately 250-300 participants including government officials, scholars, and business representatives. Discussions focused on new models for Vietnam's development, emphasizing the need for innovation in resource allocation mechanisms and effective policy proposals. The use of AI technology and data infrastructure was highlighted, confirming cooperation to enhance the quality of policy recommendations.
Business impactJapanese companies need to closely monitor Vietnam's policy trends, particularly to identify new business opportunities. Technical partnerships related to AI and data utilization are especially important.

Japanese business summary. Read the original source for the source language.

Key points2026年上半期のベトナムの不動産業界は、約80兆ドンの利益を上げ、そのうちの80%を一つの企業が占めています。この結果は、業界全体の成長を示しています。
Business impact日系企業は、成長する不動産市場において新たな投資機会を探るべきです。特に、成長が著しい企業との提携を検討することが重要です。

Japanese business summary. Read the original source for the source language.

Key pointsHEINEKENベトナムは、Bloomberg Businessweekによって急成長の象徴として取り上げられました。欧米での消費減少の中、ベトナムは新興市場としての成長が期待されており、HEINEKENは1991年から10億ドル以上を投資し、地元の消費者ニーズに応じた製品開発を進めています。2025年には消費量が約10%増加すると予測され、地域の文化に根ざした戦略が功を奏しています。さらに、HEINEKENは地元経済にも貢献し、2025年には27兆ドン（約0.5%のGDP）を国の予算に寄与する見込みです。
Business impactHEINEKENの成功は、日系企業にとっても市場の特性を理解し、地元文化に適応する重要性を示しています。特に、製品開発やマーケティング戦略において、消費者の嗜好を深く理解することが求められます。

Japanese business summary. Read the original source for the source language.

Key points経済専門家のファム・チー・ラン氏は、Vingroupがベトナムの企業精神を体現していると述べた。彼女は、Vingroupが国際競争力を持つブランドを構築するために、ベトナム人の人材を活用していると指摘している。Vingroupは、テクノロジーや持続可能な開発に注力し、国の発展に寄与することを目指している。
Business impact日本企業は、Vingroupのように地域の人材を活用し、国際的な競争力を高める戦略を検討する必要がある。特に、テクノロジー分野での投資は、将来的な成長を促進する鍵となる。