Vinhomes Launches 111 Trillion Dong Mixed-Use Development in Hanoi

Key pointsVinhomes has initiated a 600-hectare mixed-use development project in the Binh Minh and Tam Hung districts of Hanoi, with a total investment of approximately 111 trillion dong, aiming for completion by 2030. The project is designed to meet the needs of over 105,000 residents and will contribute to regional infrastructure development and urban growth. It will be linked with the expansion of National Route 1A and the construction of urban railways to promote growth in southern Hanoi.
Business impactThis project presents an important opportunity for Japanese companies to understand trends in the real estate market. Specifically, the increase in housing supply will provide new business opportunities in related construction and service industries. It is crucial to consider the status of regional infrastructure development when reviewing investment plans.

Key pointsVietnam's fine Robusta coffee has formed strategic partnerships with several companies to enter the South Korean market. Notably, Simexco Dak Lak is collaborating with five companies to strengthen sales to South Korean consumers. This aims for Dak Lak Province to be among the top 20 culturally recognized companies by 2025. Additionally, Dak Lak Province is expected to be one of the largest 500 companies in Vietnam by 2025.
Business impactThis move presents new market development opportunities for Japanese companies. Particularly, coffee-related businesses and exporters need to understand the needs of the South Korean market and build strategic partnerships.

Key pointsIn the first half of 2026, demand for retail space rental in Hanoi and Ho Chi Minh City remains strong, with improved occupancy rates. In the long term, customer experience is becoming a key factor in the attractiveness of shopping malls in Vietnam, similar to trends in South Korea and Japan. The rising demand for school meals is also driving the development of the retail market.
Business impactJapanese companies need to focus on enhancing customer experience. It is essential to reassess strategies that respond to customer needs, particularly in marketing and store operations.

Key pointsDa Nang City has a coastline of approximately 228 km and is advancing the development of a sustainable marine economy utilizing its rich marine resources. The city aims to connect tourism and the marine economy, striving for a balance between environmental protection and economic growth. Notably, there is a shift from fishing to tourism, contributing to the improvement of local residents' livelihoods.
Business impactJapanese companies should monitor this trend and assess its impact on related transactions, contracts, and local operations.

Key pointsOn August 24, 2026, in Ambin City, Hanoi's Department of Industry and Trade launched a focused promotion program themed 'Smart Shopping - Digital Connection'. This program aims to stimulate consumption and support economic growth in Hanoi, with nighttime promotions planned at over 1,000 sales points.
Business impactThis promotion may present new business opportunities for Japanese companies, particularly those in retail and services, which will need to reassess their strategies to enhance consumer purchasing motivation.

Key pointsVietnam Airlines has announced a collaboration with Lâm Đồng Province and Đồng Nai City to provide Phú Hội dragon fruit, melons, and roasted cashews in August and September 2026, aiming to deliver local specialties to international flight passengers. Additionally, Vietnam Airlines plans to sell approximately 3.7 million tickets during the Tet holiday period.
Business impactThis initiative presents new business opportunities for Japanese companies by utilizing local agricultural products. Particularly, food-related businesses can expand their sales channels through partnerships with the airline.

Key pointsVietnam's fisheries industry is shifting from raw material exports to deep processing, ready meals, and operational solutions for restaurants and hotels. This trend is notably highlighted through meal offerings at Vietfish 2026, with LC Foods aiming to build a future based on a digital platform. Particularly, Sa Huyện's cuisine is expected to be recognized as a Vietnamese brand at international charity fairs.
Business impactThis trend presents new business opportunities for Japanese companies. In particular, businesses involved in processed foods and the food service industry need to consider product development and service offerings tailored to local needs to enhance their competitiveness in the Vietnamese market.

Key pointsOn August 21, 2026, Vietnam Railways Group held an event at the Gia Lam Railway Factory in Hanoi, bringing together historical witnesses and railway workers from four generations. This event commemorated the 145th anniversary of Vietnamese railways, allowing participants to reflect on past hardships and achievements. The significance of the railway industry and its historical context were emphasized, with participants sharing heartfelt sentiments.
Business impactUnderstanding the history of the railway industry is crucial for Japanese companies, especially those engaged in railway-related businesses, as they need to develop strategies that consider the industry's evolution.

Key pointsOn August 21, 2026, ABBank's shareholders' meeting officially approved a plan to increase its capital to approximately 27 trillion VND. This aims to strengthen the bank's capital base and enhance its competitiveness.
Business impactThe increase in capital is expected to improve the creditworthiness of financial institutions, leading to better lending conditions for Japanese companies.

Key pointsSun Phu Quoc Airlines has transported millions of passengers in its first year of operation, expanded its fleet to 32 aircraft, and increased routes to major domestic and international tourist destinations. The airline has also signed a contract to purchase 40 Boeing aircraft, resulting in a transaction worth 1 trillion VND. This has positioned the company as a notable airline in Vietnam.
Business impactFor Japanese companies, the growth of Sun Phu Quoc Airlines indicates a revitalization of the tourism industry, providing new opportunities for business travel and tourist reception. In particular, companies involved in tourism-related businesses can expand their customer base by utilizing the airline's routes.

Key pointsOn August 20, 2026, the Deputy Prime Minister of Vietnam instructed banks to implement measures to ensure that export companies can secure credit. As of the end of July, exports reached $319.7 billion, a 21.7% increase compared to the same period last year, although the trade balance shows a deficit of approximately $20.3 billion. To promote exports, the Ministry of Industry and Trade is required to assist companies in accessing modern distribution systems.
Business impactJapanese companies should pay attention to improvements in credit access for export activities, which may affect future transactions and lending conditions.

Key pointsOn August 17, 2026, the Standing Committee of the National Assembly of Vietnam discussed the review of the legal framework regarding cryptocurrencies and new transaction forms. The main objective is to enhance monitoring to manage the risks of money laundering. The legal amendments aim to strengthen the monitoring functions of financial institutions and align with international standards, which is expected to improve the transparency and reliability of Vietnam's financial system.
Business impactThis legal amendment means that Japanese companies will need to enhance risk management and compliance in cryptocurrency-related transactions. In particular, the financial and legal departments will need to prepare to respond to the new regulations.