BITEX Opens BITEX PREMIUM STORE – Experience Japanese PILOT Pens

Key pointsOn September 5, 2026, BITEX officially opened the BITEX PREMIUM STORE at AEON MALL Tân Phú Celadon in Ho Chi Minh City. This store symbolizes over 40 years of corporate development and provides consumers with a space to directly experience Japanese products sold by BITEX in Vietnam.
Business impactJapanese companies should monitor this development and assess its impact on related transactions, contracts, and local operations.

Key pointsThe '2026 Vietnam Industry Technology Week' opened on September 9, 2026, at the Vietnam Exhibition Center in Hanoi. The theme is 'Technology Leads, Industry Transforms, and Achieves Remarkable Growth.' Over 2,000 booths showcasing industry and technology aim to promote the development of Vietnam's industrial technology.
Business impactJapanese companies have the opportunity to discover new technologies and business partners through the exhibition. It is particularly important to consider technology adoption to enhance competitiveness in the Vietnamese market.

Key pointsVietnam Airlines ranked 46th in the 2026 VNTAX 200 list, being selected as one of Vietnam's top 50 tax contributors for the second consecutive year. This reflects the company's strong position in the aviation industry. Additionally, Vietnam Airlines is advancing a tripartite cooperation to promote tourism with New Zealand and achieved a double win at the 2026 Flyer's Choice Awards.
Business impactThis achievement enhances Vietnam Airlines' brand power and is expected to positively impact the tourism sector. Japanese companies should strengthen collaboration with the aviation industry to prepare for the expansion of the tourism market.

Key pointsMajor Polish companies are looking for distributors in Vietnam for wine and confectionery, as well as manufacturers of vegan and natural cosmetics, and suppliers of freeze-dried fruits. At a meeting held in Hanoi on September 7, 2026, Polish companies directly engaged with Vietnamese firms to introduce products and exchange needs. Notably, JNT Group is seeking a distributor for sparkling wine, while MAJAMI is looking for a distributor for confectionery. Additionally, GABONA is exploring collaboration with Vietnamese cosmetics manufacturers.
Business impactCollaboration with Polish companies presents new business opportunities for Japanese firms. In particular, cooperation in the cosmetics and food sectors could contribute to the expansion of imports and exports, making it essential for relevant sectors to capitalize on this opportunity.

Key pointsIn the first eight months of 2026, Can Tho City has maintained economic growth in several key sectors, particularly in manufacturing, tourism, commerce, and advanced agriculture, with an acceleration expected towards the end of the year. The tourism sector is seeing ongoing projects that leverage Can Tho's local specialties.
Business impactThe economic growth in Can Tho City presents new business opportunities for Japanese companies. By entering tourism and agriculture-related projects, they can potentially contribute to the local economy.

Key pointsPYN Elite analyzed the reasons behind the slowing stock price growth despite increasing profits among Vietnamese companies. It pointed out that liquidity constraints are hindering stock price increases and reported a recent recovery in NAV (Net Asset Value), although performance since the beginning of the year remains negative. Notably, the rise in DRAM prices is impacting the trade balance.
Business impactJapanese companies need to pay attention to liquidity and stock price trends in the Vietnamese market and reconsider their investment strategies, particularly as costs related to semiconductors like DRAM may have significant effects, making supply chain management crucial.

Key pointsVietnam's ethnic minority regions possess unique resources, including traditional craftsmanship and cultural values. A shift in thinking from 'preservation' to 'development' is necessary to enhance these values. Leveraging local cultural resources is expected to boost tourism and regional economic development.
Business impactJapanese companies should explore new business models that utilize the cultural resources of ethnic minority regions. An approach that respects local culture is particularly important in tourism and the development of regional specialties.

Key pointsOn September 2, 2026, an AirAsia flight from Kuala Lumpur, Malaysia, arrived at Lien Khuong International Airport in Da Lat, marking the resumption of this route after a five-month suspension for runway and taxiway repairs. The flight coincided with Vietnam's Independence Day on September 2. The resumption is expected to enhance convenience for tourists from Malaysia and other Southeast Asian markets, revitalizing the local tourism and commercial activities.
Business impactThe reopening of this route provides a new option for Japanese tourists visiting Da Lat. The travel industry needs to strengthen promotions targeting tourists from Malaysia.

Key pointsOn September 2, 2026, all vehicles traveling from HCMC to Dong Nai will face one-sided traffic restrictions on the Long Thanh Highway. This measure is being implemented for the first time to alleviate traffic congestion after long holidays, with special traffic adjustments by the traffic police. The restrictions will be in effect from 5 AM to 12 PM and will be adjusted flexibly based on traffic volume.
Business impactTraffic congestion alleviation measures will impact logistics and business trips, prompting Japanese companies to reconsider their travel plans based on this information.

Key pointsOn August 29, 2026, approximately 321,776 vehicles traveled on Vietnam's North-South Expressway, marking a 57.4% increase compared to the previous day. This day marks the first day of a five-day holiday, with over 85% increases observed particularly on the Vĩnh Hảo - Phan Thiết and Chí Thạnh - Vân Phong routes. Despite the increase in traffic, flow remained generally smooth.
Business impactThis surge in traffic may impact logistics and business travel. Japanese companies may need to reassess their employee mobility and goods transportation plans.

Key pointsOn August 28, 2026, Hai Phong City initiated pedestrian streets and dining events in the city center to promote night economy development. This initiative aims to revitalize local culture and economic activities.
Business impactJapanese companies should seize new business opportunities arising from the development of the night economy and provide services tailored to local needs.

Key pointsHo Chi Minh City has provided 319 AI accounts to various municipal agencies. This is expected to enhance efficiency in data analysis, document creation, and monitoring tasks. AI technology is being utilized across many areas of public administration, playing a crucial role particularly in traffic monitoring and report generation.
Business impactThe introduction of AI may improve operational efficiency. Japanese companies are also encouraged to leverage AI technology to enhance their business processes.