Promotion of Green and Digital Transformation in High-Quality Rice Production

Key pointsOn October 2, 2026, a workshop on 'Green and Digital Transformation in High-Quality Rice Production, Solutions through Science and Technology' was held in Bac Lieu Province, Vietnam, organized by Kulong University, the Vietnam Farmers' Union, and the National Agricultural Extension Center. The event aims to promote sustainable agricultural development in the Mekong Delta region, with discussions on the introduction of environmentally friendly agricultural technologies and digital technologies.
Business impactJapanese companies need to focus on the introduction of new technologies and sustainable production methods in Vietnam's agricultural sector, seeking related business opportunities. There will be a particular demand for environmentally friendly products and services.

Key pointsOn October 1, 2026, the Ministry of Industry and Trade of Vietnam and the Ho Chi Minh Youth Union signed a memorandum for the implementation of the 'Sức sống hàng Việt' program. This program aims to strengthen the connection of Vietnamese products to the market and support digital marketing and brand building, particularly facilitating access for local SMEs and producers.
Business impactThis program presents new business opportunities for Japanese companies, especially through collaboration with local businesses and joint promotions to enhance competitiveness in the Vietnamese market.

Key pointsMobiFone, a pioneer in Vietnam's mobile communications for over 30 years, introduced GSM digital technology. It is transitioning to a new organizational model as a national defense and security enterprise under the Ministry of Home Affairs by 2025. The company aims to contribute to national security through the development of digital infrastructure and has supported the growth of the telecommunications industry via international technology partnerships.
Business impactMobiFone's transformation may impact the competitive landscape of the telecommunications sector. Japanese companies will need to reassess their usage of communication services and partnership strategies in light of advancements in digital infrastructure.

Key pointsAs global competition intensifies, national brand building is closely linked to corporate autonomy, innovation, and the value of local culture. By 2026, 499 products from 227 companies are expected to be recognized as part of Vietnam's national brand.
Business impactJapanese companies are required to enhance their competitiveness by strengthening product development and marketing strategies that incorporate local culture.

Key pointsThe 22nd Vietnam Traditional Craft Fair will be held in Hanoi from October 8 to 12, 2026. This event aims to promote agricultural tourism, strengthen market collaboration, and advance digitalization. It particularly focuses on expanding sales channels for traditional crafts, with participation from local artisans and businesses. The fair is also expected to propose new business models utilizing rural tourism resources.
Business impactJapanese companies need to pay attention to the trend of digitalization in the Vietnamese traditional craft market and explore related business opportunities. In particular, businesses in the tourism and agriculture sectors are required to reassess product development and marketing strategies that leverage local characteristics.

Key pointsOn September 29, 2026, during a press conference in Hanoi, the Ministry of Industry and Trade of Vietnam announced that 499 products from 227 companies have been certified as national brands. This initiative aims to enhance Vietnam's brand power and establish its international standing.
Business impactJapanese companies should monitor this development and assess its impact on relevant transactions, contracts, and local operations.

Key pointsOn September 29, 2026, the High-Quality Vietnamese Products Association held a 30th anniversary event in Ho Chi Minh City, awarding certifications to over 580 companies for high-quality Vietnamese products. The event emphasized efforts to improve the quality of Vietnamese products under the theme 'Pride and Heritage.' Reflections on the past 30 years and future prospects were also discussed.
Business impactFor Japanese companies, it is important to monitor trends in high-quality local products in order to enhance competitiveness in the Vietnamese market and to focus on building partnerships and improving product quality.

Key pointsThe Ministry of Industry and Trade of Vietnam has approved a development plan for the outlet model until 2030, aiming to promote consumption and enhance the competitiveness of the retail market. Outlets are expected to provide a new shopping experience that combines shopping and tourism.
Business impactJapanese companies should pay attention to the development of outlets in the Vietnamese market and explore their potential as a new sales channel. In particular, the retail industry needs to reassess marketing strategies in response to this trend.

Key pointsDa Nang is forming a new pole of economic growth and aims to become a city with international competitiveness. By introducing a new economic model, companies need to transcend the limits of the local market. Da Nang is hosting various international events to promote entry into the international market and expand corporate networks.
Business impactDa Nang's growth strategy offers new business opportunities for Japanese companies. In particular, companies considering entering the international market should closely monitor developments in Da Nang and formulate appropriate strategies.

Key pointsThe board of directors of Bến Thành Tourist, a tourism company in Ho Chi Minh City, approved a contract to loan a car for one year at no cost to Nguyễn Quốc Khánh, the son of the CEO, born in 2004. The borrower will bear the associated costs. CEO Nguyễn Ngọc Châu did not participate in this decision as a stakeholder. Bến Thành Tourist operates in the tourism and hospitality sectors and has recently performed well.
Business impactThis loan agreement may raise issues regarding corporate governance and transparency. Japanese companies are required to comply with relevant laws and ethical standards.

Japanese business summary. Read the original source for the source language.

Key pointsベトナムと日本の半導体分野での協力を促進するため、2026年に第2回ベトナム-日本半導体セミナーが開催される。このセミナーは、研究、教育、ビジネスの連携を強化し、ベトナムが東南アジアの「シリコンバレー」となる機会を提供することを目指している。
Business impact日本企業は、半導体分野での新たなビジネスチャンスを見逃さず、研究開発や人材育成に注力する必要がある。

Key pointsOn September 19, 2026, it was announced that Vietnamese catfish will be adopted by over 550 sushi chain stores in Japan. The Japanese seafood industry is focusing on catfish as a competitive price option and a stable supply source. Notably, Kyokuyo Co. is introducing catfish as a new menu item, which must meet quality standards. This move is a significant step in enhancing the position of Vietnamese seafood in the Japanese market.
Business impactJapanese companies should closely monitor this trend and assess its impact on related transactions, contracts, and local operations.