Vietnam Ranks Among Top 3 in Asia for Repeat Tourist Rates

Key pointsCities in Vietnam such as Ho Chi Minh City, Hanoi, and Da Nang have been recognized for having high rates of repeat tourists, with Da Nang ranking 6th. This indicates the sustained appeal of tourist destinations. Notably, Da Nang is favored for its beautiful beaches and accessibility.
Business impactThe tourism industry needs to strengthen strategies to increase repeat visitors. Japanese companies are required to provide services that meet tourist needs and enhance customer satisfaction.

Key pointsVietnamese and Russian airlines are increasing flight frequencies, promoting the influx of tourists. Notably, flights between Hanoi and Moscow will increase to four times a week, and Vietjet plans to launch three new routes. This is expected to raise the number of tourists from Russia and expand export opportunities for Vietnamese agricultural and seafood products. By early 2026, the number of visitors from Russia is projected to increase by 274%, reaching 863,500.
Business impactThe increase in flights presents new business opportunities for Japanese companies. In particular, businesses considering the export of agricultural and seafood products will need to leverage rapid logistics to strengthen access to the Russian market.

Key pointsIn the Vietnamese stock market, foreign investors sold a net total of 3.85 trillion VND (approximately 233.63 million USD). Overall market liquidity has decreased, impacting investor sentiment. Notably, there was a net sell of 4.01 trillion VND in matching transactions, drawing attention to liquidity risks.
Business impactThis decline in liquidity serves as an indicator for Japanese companies regarding the funding environment and investor sentiment. Companies should be cautious as changes in liquidity may affect transaction costs and the ease of agreements.

Key pointsThe Vietnamese stock market has recorded a 10.3% increase over the past 11 months, showing the highest growth rate among emerging markets. However, trading volume in August 2026 was only 0.59 times the average of the past 12 months, raising concerns about low liquidity. Analysis suggests that market growth relies more on active trading than on index increases.
Business impactFor Japanese companies, the sluggish liquidity may impact fundraising and the stock valuation of local partner companies. If liquidity improves, a decrease in transaction costs and an increase in capital inflows are expected, making the securities sector particularly noteworthy.

Key pointsOn September 8, 2026, the VN-Index experienced a sharp decline, with increased selling pressure at resistance levels. Uncertainty regarding the future of the Vietnamese economy has heightened investor caution. Market trends reflect concerns about economic health, leading investors to adopt a stronger risk-averse stance.
Business impactJapanese companies need to pay attention to fluctuations in the Vietnamese market and reconsider their investment strategies. In particular, a review of risk management and asset allocation will be necessary.

Key pointsIn August 2026, four stocks—DMX, LPS, PGV, and VCI—surpassed a market capitalization of $1 billion, joining the so-called 'Billion-Dollar Club' in the Vietnam stock market. This development reflects the resilience of the Vietnamese economy and renewed investor interest. It is expected to promote investment in the Vietnamese market.
Business impactFor Japanese companies, the growth of these stocks may present investment opportunities. Companies considering access to capital markets should closely monitor future trends.

Key pointsForeign investors in the Vietnamese stock market net sold 4.548 trillion VND (approximately 27.565 million USD). This trend indicates a stronger selling stance in proprietary trading and is being watched as an indicator of the Vietnamese economy's health. There are concerns among market participants about deteriorating supply and demand.
Business impactJapanese companies should closely monitor the movements of foreign investors, as this may impact funding costs and evaluations of business partners. Special attention is needed on stocks with high foreign ownership ratios.

Key pointsNguyen Dinh Chung, the vice president of the Bac Ninh Province Young Entrepreneurs Association, has been arrested for causing environmental pollution. He is involved in an incident of illegally burying approximately 2,000 tons of waste, including 600 tons of hazardous waste. He has stated that he did not understand the laws regarding environmental protection. This incident has significant environmental impacts and may adversely affect the lives of local residents.
Business impactJapanese companies need to strengthen their environmental management systems to avoid similar issues, as compliance with environmental regulations is required. It is particularly important to review laws regarding waste disposal and follow appropriate procedures.

Key pointsThe Ben Luc - Long Thanh Highway is 57.8km long and is located approximately 16km from Long Thanh Airport. Construction is about 99.3% complete, with full opening scheduled by September 30, 2026. The project includes financing from the Asian Development Bank (ADB) and the Japan International Cooperation Agency (JICA). Once completed, it will serve as a crucial transport route connecting the western region to Long Thanh Airport without passing through downtown Ho Chi Minh City. Additionally, an expansion project for the TP.HCM - Long Thanh Highway is underway.
Business impactThe opening of this highway is expected to improve logistics efficiency for Japanese companies and enhance access to Long Thanh Airport, leading to reduced transportation costs. This infrastructure development is particularly significant for the manufacturing and import-export sectors.

Key pointsMajor projects in Ho Chi Minh City have a funding plan of 143 trillion VND for 2026, with 58 trillion VND implemented in 8 months. Sun Group achieved 11.9 trillion VND, Vingroup-related projects reached approximately 18 trillion VND, and Masterise reached 4.9 trillion VND. Overall progress remains at 40%.
Business impactThis progress indicates the need for Japanese companies to reassess their project implementation plans, emphasizing the importance of not missing out on infrastructure investment opportunities.

Key pointsThe Ho Chi Minh Stock Exchange (HOSE) has increased the number of stocks suspended from margin trading to 69 as of September 3, 2026, adding five new stocks. The affected stocks include APG, APH, DQC, DGC, and HVN, due to deteriorating financial conditions and failure to disclose information. This regulatory tightening reflects the vulnerabilities in the Vietnamese economy and may impact investor confidence.
Business impactFor Japanese companies, this measure has a minor direct impact, but it serves as an important indicator for assessing the financial health of business partners. Regularly checking the trends of the list of stocks excluded from margin trading can aid in risk management.

Key pointsThe Norwegian government fund is considering reducing its holdings of US Treasuries. This move may change global capital allocation and impact capital inflows into emerging markets. Foreign investor trends are particularly noteworthy for the Vietnamese economy.
Business impactFor Japanese companies, the actions of the Norwegian government fund will affect the investment environment in Vietnam, necessitating close attention to capital inflow trends, especially in the manufacturing and financial sectors.